Western Govornor’s University
D458 Intro to Systems Thinking for Health Professionals
Case Study 1:
Wilde’s Bramble is an organic food company started by a couple who grew up in rural
Vermont, Alder and Calla Wilde. Living on a small farm created with tracts of land from both
sets of parents, the Wildes decided to grow and sell organic products. They began by bringing
their products to local farmers' markets and when word got around of the high-quality and
delicious offerings, local shops and restaurants began to buy and resell their products too.
, The increase in the number of customers led to more pressure to produce, so the Wildes used
some money from savings to lease more farmland and ramp up production. They also needed
additional equipment, more power, and a new barn.
To keep up with costs, Alder and Calla began to rely on a credit card. As the credit card
payments increased and the finance charges piled up, they took out a mortgage on the farm, and
Calla found a job away from the farm to help with cash flow.The Outlook began to dim as the
ever-increasing debt—which helped the cash flow problem in the moment but added to the
overall crunch—threatened to overwhelm them.
A1.
a. 1.Events: A couple named Alder and Calla Wilde started a food company, Wilde’s
Bramble, that grows and sells organic products. Local markets and restaurants
then began buying and reselling their high-quality products. Because many people
wanted to buy their products, the couple had to increase their production.
b. Patterns: Since there was a high demand for Wilde’s Bramble’s products, the
couple had to increase their production. They used their savings to buy more
farmland, equipment, power, and a new barn. The couple also had a credit card to
keep up with the additional costs. As production increased, credit card payments
increased. This caused the couple to be overwhelmed and in debt.
03-09-2025 05:10:45 GMT -05:00