Test Bank - Consumer Behavior: Buying, Having, and Being, 13th Edition by Michael R. Solomon, All Chapters

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Consumer Behavior, 13e (Solomon)
Chapter 1 B u y i n g , Having, and Being: An Introduction to Consumer Behavior

1) A(n) is a person who identifies a need or desire, makes a purchase, and then
disposes of a product during the three stages of the consumption process.
A) marketer
B) consumer
C) influencer All Chapters Included
D) content generator
Answer: B
Diff: 1
N
All Answers Included
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
U
2) Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her
sorority's formal event. The stores were crowded, and none of her favorite shops carried a dress
that she liked in her size. After spending hours at the mall, Jenny decided to order her dress
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online and just return it if it was not exactly right. This story is an example of how consumer
behavior is a(n) .
A) industry
B) process
SE
C) art form
D) theory
Answer: B
Diff: 2
LO: 1.1: Consumer behavior is a process.
AACSB: Analytical thinking
D
3) Which of the following is the study of the processes involved when individuals or groups
select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and
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desires?
A) lifestyle marketing
B) role theory
C) consumer behavior
C
D) marketing research
Answer: C
Diff: 1
S
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge




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4) Which term refers to the bond between product and consumer that is difficult for competitors
to break?
A) brand loyalty
B) custom
C) patronage
D) relationship
Answer: A
Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
N
5) Which of the following time periods is encompassed in the study of consumer behavior?
A) prepurchase
B) purchase
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C) postpurchase
D) All of the above
Answer: D
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Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
SE
6) Which of the following is NOT a stage of the consumption process?
A) desire
B) prepurchase
C) purchase
D) postpurchase
Answer: A
D
Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
O
7) According to the basic marketing concept, a firm exists to , only to the extent that
they understand the people or organizations that will use the products and services they sell.
A) influence popular culture
C
B) dominate market share
C) nurture relationships
D) satisfy needs
S
Answer: D
Diff: 2
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge




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8) Which of the following is NOT considered a demographic?
A) sex
B) income
C) lifestyle
D) occupation
Answer: C
Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge

9) A transaction in which two or more organizations or people give and receive something of
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value is called .
A) buyer behavior
B) an exchange
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C) perception
D) consumer perspective
Answer: B
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Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
SE
10) are statistics that measure observable aspects of population.
A) Psychographics
B) Lifestyles
C) Demographics
D) Benefits
Answer: C
D
Diff: 2
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
O
11) When a transaction occurs between two or more organizations or people who give and
receive something of value, an exchange has taken place.
Answer: TRUE
C
Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
S
12) According to the definition of consumer behavior, how a consumer disposes of an idea and
accepts another is part of consumer behavior.
Answer: TRUE
Diff: 2
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge




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13) Because consumer behavior is now examined as an entire consumption process that includes
prepurchase and postpurchase issues, exchange theory is irrelevant to the study of consumer
behavior.
Answer: FALSE
Diff: 2
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge

14) Descriptive characteristics of a population are called demographics.
Answer: TRUE
Diff: 1
N
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
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15) Demographics are statistics that measure observable aspects of a population, such as birth
rate, age distribution, and income.
Answer: TRUE
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Diff: 1
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge
SE
16) In the early stages of development, consumer behavior was known as buyer behavior. What
important aspect of the exchange process does this change in name reflect?
Answer: Buyer behavior reflects an emphasis on the act of purchase, but this exchange is
dependent upon a number of prepurchase and postpurchase perspectives and behaviors. To fully
understand why an exchange is made, researchers must look at decisions and influences before
the exchange, as well as the expectations of what happens after the exchange. The study of
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consumer behavior accounts for prepurchase and postpurchase issues along with purchase issues,
rather than simply buyer behavior.
Diff: 2
O
LO: 1.1: Consumer behavior is a process.
AACSB: Reflective thinking

17) Explain the term "market segmentation strategies."
C
Answer: Market segmentation strategies means an organization targets its product, service or
idea only to a specific group of consumers rather than everybody.
Diff: 2
S
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge

18) Explain what a consumer is.
Answer: A consumer is a person who identifies a need or desire, makes a purchase, and then
disposes of the purchase during the three stages of the consumption process.
Diff: 2
LO: 1.1: Consumer behavior is a process.
AACSB: Application of knowledge



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