TEST BANK For Consumer Behaviour:
Buying, Having, and Being, Canadian
Edition, 9th Edition, 2024 by Michael R.
Solo
mon
Cha
pter
s1-
, 15
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,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon) C
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hapter 1 An Introduction to Consumer Behaviour
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1) In studying consumers like Gail, a college student, marketers often find it useful to lear
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n their interests in music or clothing, how they spend their leisure time, and even their at
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titudes about social issues, to be able to categorize consumers according to their lifestyl
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es. This sort of information is called:
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A) core values. wx
B) psychographics.
C) configurations.
D) physiognomie
s. ANSWER: B
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Type: MC wx
Page Ref: 2 wx wx
wx Skill: Application
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Objective: L1-01 Consumer behaviour is a process. w x wx wx wx wx wx
2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can ge
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nerate additional sales of particular items. From a marketer's perspective, this is:
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, A) a purchase issue.
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B) a post purchase issue.
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C) merchandising complexity. wx
D) a loss leade wx wx
r.
ANSWER: A w x
Type: MC wx
Page Ref: 3 wx wx
wx Skill: Application
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Objective: L1-01 Consumer behaviour is a process. w x wx wx wx wx wx
3) John is the vice president of marketing for a local tour guide company. He is concern
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ed that his customers are not recommending his company to their friends. For John, th
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is problem is a:
wx wx wx
A) purchase issue. wx
B) demographic problem. wx
C) prepurchase issue. wx
D) post purchase issu wx wx
e. ANSWER: D
wx w x
Type: MC wx
Page Ref: 3 wx wx
wx Skill: Application
w x
Buying, Having, and Being, Canadian
Edition, 9th Edition, 2024 by Michael R.
Solo
mon
Cha
pter
s1-
, 15
wx
,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon) C
wx wx wx wx wx wx wx wx wx
hapter 1 An Introduction to Consumer Behaviour
wx w x wx wx wx wx
1) In studying consumers like Gail, a college student, marketers often find it useful to lear
wx wx wx wx wx wx wx wx wx wx wx wx wx wx
n their interests in music or clothing, how they spend their leisure time, and even their at
wx wx wx wx wx wx wx wx wx wx wx wx wx wx wx wx
titudes about social issues, to be able to categorize consumers according to their lifestyl
wx wx wx wx wx wx wx wx wx wx wx wx wx
es. This sort of information is called:
wx wx wx wx wx wx
A) core values. wx
B) psychographics.
C) configurations.
D) physiognomie
s. ANSWER: B
wx w x
Type: MC wx
Page Ref: 2 wx wx
wx Skill: Application
w x
Objective: L1-01 Consumer behaviour is a process. w x wx wx wx wx wx
2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can ge
wx wx wx wx wx wx wx wx wx wx wx wx wx
nerate additional sales of particular items. From a marketer's perspective, this is:
wx wx wx wx wx wx wx wx wx wx wx
, A) a purchase issue.
wx wx
B) a post purchase issue.
wx wx wx
C) merchandising complexity. wx
D) a loss leade wx wx
r.
ANSWER: A w x
Type: MC wx
Page Ref: 3 wx wx
wx Skill: Application
w x
Objective: L1-01 Consumer behaviour is a process. w x wx wx wx wx wx
3) John is the vice president of marketing for a local tour guide company. He is concern
wx wx wx wx wx wx wx wx wx wx wx wx wx wx wx
ed that his customers are not recommending his company to their friends. For John, th
wx wx wx wx wx wx wx wx wx wx wx wx wx wx
is problem is a:
wx wx wx
A) purchase issue. wx
B) demographic problem. wx
C) prepurchase issue. wx
D) post purchase issu wx wx
e. ANSWER: D
wx w x
Type: MC wx
Page Ref: 3 wx wx
wx Skill: Application
w x
