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Theories of Marketing (block 1, for people pursuing the Consumer Marketing and Digital marketing tracks of MSc Business Administration at UvA). They include summaries of the academic articles, as well as some lecture and knowledge clip notes. Help a girl out by covering my caffeine addition costs. Contact me if something doesn't make sense.
- Summary
- • 53 pages •
Theories of Marketing (block 1, for people pursuing the Consumer Marketing and Digital marketing tracks of MSc Business Administration at UvA). They include summaries of the academic articles, as well as some lecture and knowledge clip notes. Help a girl out by covering my caffeine addition costs. Contact me if something doesn't make sense.
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Comprehensive summaries for MNM2605 - consumer behaviour
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- Summary
- • 112 pages •
Comprehensive summaries for MNM2605 - consumer behaviour
This summary covers the entire content of the course Principles in Consumer Behaviour. It summarizes all the lectures of the course, as well as the 8 articles mandatory to this course and covered in the presentations. If you have any questions don't hesitate to send me a message.
- Summary
- • 38 pages •
This summary covers the entire content of the course Principles in Consumer Behaviour. It summarizes all the lectures of the course, as well as the 8 articles mandatory to this course and covered in the presentations. If you have any questions don't hesitate to send me a message.
All lecture slides from the course Consumer Behaviour of the Master Business Administration
- Class notes
- • 62 pages •
All lecture slides from the course Consumer Behaviour of the Master Business Administration
The weekly lecture slides of Consumer Behaviour.
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- Class notes
- • 45 pages •
The weekly lecture slides of Consumer Behaviour.
Summary of the book 'Consumer Behavior, Global Edition' by Schiffman, L.G. and J.L Wisenblit (2015). ISBN-number: 978-0-273-78713-6. Concludes all the chapters needed for the exam from the course 'Principles of Consumer Behavior' (chapter 1-9, 14 and 15).
- Book
- Summary
- • 36 pages •
Summary of the book 'Consumer Behavior, Global Edition' by Schiffman, L.G. and J.L Wisenblit (2015). ISBN-number: 978-0-273-78713-6. Concludes all the chapters needed for the exam from the course 'Principles of Consumer Behavior' (chapter 1-9, 14 and 15).
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(1) Krishna 2021: An integrative review of sensory marketing; (2) Trope 2007: construal levels and psychological distance; (3) Miron-Shatz 2009: memories of yesterday's emotions; (4) Levin 1988: how consumers are affected by the faming of attribute information before and after consuming the product; (4) Hsee 1999: preference refersals between joint and separate evaluations of options; (5) Shampanier 2007: zero as a special price; (6) Han 2010: signaling status with luxury goods; (7) Chae 2017: ...
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- Summary
- • 27 pages •
(1) Krishna 2021: An integrative review of sensory marketing; (2) Trope 2007: construal levels and psychological distance; (3) Miron-Shatz 2009: memories of yesterday's emotions; (4) Levin 1988: how consumers are affected by the faming of attribute information before and after consuming the product; (4) Hsee 1999: preference refersals between joint and separate evaluations of options; (5) Shampanier 2007: zero as a special price; (6) Han 2010: signaling status with luxury goods; (7) Chae 2017: ...
File of 23 pages with all notes of the lectures and seminars of consumer behavior.
- Class notes
- • 23 pages •
File of 23 pages with all notes of the lectures and seminars of consumer behavior.
Book: Consumer behavior; A European perspective. Sixth edition. Chapter 1, 4, 6, 8, 9, 10 Book: Economy of experiences; chapter 4.4 Book: 'Consumentengedrag'; chapter 4.1
- Book
- Summary
- • 12 pages •
Book: Consumer behavior; A European perspective. Sixth edition. Chapter 1, 4, 6, 8, 9, 10 Book: Economy of experiences; chapter 4.4 Book: 'Consumentengedrag'; chapter 4.1
Complete and detailed summary of all articles for the course Consumer Behaviour (Master Business Administration - Consumer Marketing or Digital Marketing). The summary also includes all the important images.
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- Summary
- • 61 pages •
Complete and detailed summary of all articles for the course Consumer Behaviour (Master Business Administration - Consumer Marketing or Digital Marketing). The summary also includes all the important images.
A concise summary of the book: Consumer Behavior (by Schiffman & Wisenblit, 2015) for the course Principles of Consumer Behaviour of the Faculteit der Managementwetenschappen of the Radboud University. In this summary chapters 1-6, 9, 14 & 15 are included.
- Book
- Summary
- • 32 pages •
A concise summary of the book: Consumer Behavior (by Schiffman & Wisenblit, 2015) for the course Principles of Consumer Behaviour of the Faculteit der Managementwetenschappen of the Radboud University. In this summary chapters 1-6, 9, 14 & 15 are included.