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Principles in Consumer Behaviour Summary
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This summary covers the entire content of the course Principles in Consumer Behaviour. It summarizes all the lectures of the course, as well as the 8 articles mandatory to this course and covered in the presentations. If you have any questions don't hesitate to send me a message.

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  • Summary
  •  • 38 pages • 
  • by bdenotter • 
  • uploaded  25-03-2020
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Summary articles Consumer Behaviour (6314M0159Y)
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(1) Krishna 2021: An integrative review of sensory marketing; (2) Trope 2007: construal levels and psychological distance; (3) Miron-Shatz 2009: memories of yesterday's emotions; (4) Levin 1988: how consumers are affected by the faming of attribute information before and after consuming the product; (4) Hsee 1999: preference refersals between joint and separate evaluations of options; (5) Shampanier 2007: zero as a special price; (6) Han 2010: signaling status with luxury goods; (7) Chae 2017: ...

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  •  • 27 pages • 
  • by taezee • 
  • uploaded  29-11-2020
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