Secondary Research
Research that uses already existing data and material.
● Internet
● Books
● Periodical
● Government agencies
Identify Your Target Market: Secondary Research
● Existing information collected by other people
● Public Sources: Reports & studies by government organizations, Census
bureau
● Commercial Sources: D&B, Trade Associates, Publicly traded organizations,
newspapers, magazines, business directories
● Educational Institutions: academic journals, university databases
● Internet search
Nothing is Private
,Idea Validation
● How many T-Shirts are sold each year?
● Do people buy T-Shirts with messages?
● How large is the market Worldwide, USA, Colorado, Front Range?
● Who is my target market?
● Where does my target market buy T-shirts?
● How can I connect with my target market?
● Disposable income for my target market?
● What does the competition do, how can I be different?
● Does my target market care about sustainability?
● Top positive message t-shirts
● Top T-shirt Design Trends for 2022
● Price for a Be-Hippy, Life is Good, Native Lands . . . .
● Cost for a blank T-Shirt
, Chat GPT
● Who is the ideal target market for t-shirts in the USA?
● How much money did GenZ spend on t-shirts in 2021?
● How many t-shirts with a message should I expect to sell in one year?
● Design me a T-shirt with an inspirational message
● Design me a T-shirt with an inspirational message for ages 18 - 26
● Where does GenZ buy t-shirts?
● What marketing channels should I use to create awareness for my t-shirt with
Gen Z?
● What is the total addressable market for t-shirts sales with GenZ?
● What is the total addressable market for t-shirts sales in Massachusetts with
GenZ?
IBIS Online
● Annualized Growth 3.4%
● 2022 Revenue $608.2 Million
● Sold mainly online
● Competition in the Online Original Design T-Shirt Sales industry is high, largely
due to the low barriers to entry and high external competition operators
experience.
● Industry participants compete with each other on the basis of price and quality by
offering a range of products at different prices.
Research that uses already existing data and material.
● Internet
● Books
● Periodical
● Government agencies
Identify Your Target Market: Secondary Research
● Existing information collected by other people
● Public Sources: Reports & studies by government organizations, Census
bureau
● Commercial Sources: D&B, Trade Associates, Publicly traded organizations,
newspapers, magazines, business directories
● Educational Institutions: academic journals, university databases
● Internet search
Nothing is Private
,Idea Validation
● How many T-Shirts are sold each year?
● Do people buy T-Shirts with messages?
● How large is the market Worldwide, USA, Colorado, Front Range?
● Who is my target market?
● Where does my target market buy T-shirts?
● How can I connect with my target market?
● Disposable income for my target market?
● What does the competition do, how can I be different?
● Does my target market care about sustainability?
● Top positive message t-shirts
● Top T-shirt Design Trends for 2022
● Price for a Be-Hippy, Life is Good, Native Lands . . . .
● Cost for a blank T-Shirt
, Chat GPT
● Who is the ideal target market for t-shirts in the USA?
● How much money did GenZ spend on t-shirts in 2021?
● How many t-shirts with a message should I expect to sell in one year?
● Design me a T-shirt with an inspirational message
● Design me a T-shirt with an inspirational message for ages 18 - 26
● Where does GenZ buy t-shirts?
● What marketing channels should I use to create awareness for my t-shirt with
Gen Z?
● What is the total addressable market for t-shirts sales with GenZ?
● What is the total addressable market for t-shirts sales in Massachusetts with
GenZ?
IBIS Online
● Annualized Growth 3.4%
● 2022 Revenue $608.2 Million
● Sold mainly online
● Competition in the Online Original Design T-Shirt Sales industry is high, largely
due to the low barriers to entry and high external competition operators
experience.
● Industry participants compete with each other on the basis of price and quality by
offering a range of products at different prices.
