COB 300D Exam Set
Questions With Reviewed Correct
Detailed Answers
New Update!!
1. The activity for creating, communicating, delivering, and exchanging
offerings that benefit customers, the organization, its stakeholders, and
society at large. - ANSWER Marketing
2. For Marketing to Occur there must be 4 things: - ANSWER 1. two or
more parties with unsatisfied needs. 2. a desire and an ability to satisfy
these needs. 3. a way for the parties to communicate. 4. something to
exchange.
3. What are the 5 environmental forces - ANSWER 1. Social 2. Economic
3. Competitive 4. Technological 5. Regulatory
4. The essence of successful marketing and gaining loyal customers is for
firms to focus on: - ANSWER providing customer value
5. The belief that organizations are accountable to a larger society for their
actions - ANSWER Social Responsibility
6. An organizations long term course of action designed to deliver a unique
customer experience while achieving its goals is the - ANSWER Strategy
, 7. In an organization, the ______ overseas the corporate level - ANSWER
Board of Directors
8. Visual computer display of the essential information related to achieving a
marketing objective - ANSWER Marketing Dashboard
9. The horizontal axis of the BCG analysis model is - ANSWER the relative
market share
10. The vertical axis of the BCG analysis model is - ANSWER the market
growth rate
11. Developing new products and selling them in to new markets (Bud Light
Ritas) - ANSWER Diversification
12. SWOT analysis should be performed during which part of the strategic
marketing process? - ANSWER The situational analysis step of the
planning phase
13. Characteristics of a product that make it superior to competitive
substitutes - ANSWER Points of difference
14. Distribution is the only important element of the marketing mix in which
type of competitive environment? - ANSWER Pure Competition
Questions With Reviewed Correct
Detailed Answers
New Update!!
1. The activity for creating, communicating, delivering, and exchanging
offerings that benefit customers, the organization, its stakeholders, and
society at large. - ANSWER Marketing
2. For Marketing to Occur there must be 4 things: - ANSWER 1. two or
more parties with unsatisfied needs. 2. a desire and an ability to satisfy
these needs. 3. a way for the parties to communicate. 4. something to
exchange.
3. What are the 5 environmental forces - ANSWER 1. Social 2. Economic
3. Competitive 4. Technological 5. Regulatory
4. The essence of successful marketing and gaining loyal customers is for
firms to focus on: - ANSWER providing customer value
5. The belief that organizations are accountable to a larger society for their
actions - ANSWER Social Responsibility
6. An organizations long term course of action designed to deliver a unique
customer experience while achieving its goals is the - ANSWER Strategy
, 7. In an organization, the ______ overseas the corporate level - ANSWER
Board of Directors
8. Visual computer display of the essential information related to achieving a
marketing objective - ANSWER Marketing Dashboard
9. The horizontal axis of the BCG analysis model is - ANSWER the relative
market share
10. The vertical axis of the BCG analysis model is - ANSWER the market
growth rate
11. Developing new products and selling them in to new markets (Bud Light
Ritas) - ANSWER Diversification
12. SWOT analysis should be performed during which part of the strategic
marketing process? - ANSWER The situational analysis step of the
planning phase
13. Characteristics of a product that make it superior to competitive
substitutes - ANSWER Points of difference
14. Distribution is the only important element of the marketing mix in which
type of competitive environment? - ANSWER Pure Competition
