OIM 210 Exam 2 with Questions and Answers

OIM 210 Exam 2 with Questions and Answers A low _____ is usually key to a firm's profitability because acquiring a customer is more expensive than keeping one. ANSWER Churn rate Churn rate is a term that refers to the: ANSWER rate at which customers leave a product or service. Collaborative filtering is a classification of software that: ANSWER monitors trends among customers to personalize an individual customer's experience. Costs that do not vary according to production volume are called _____. ANSWER fixed costs Marginal Costs: ANSWER are associated with each additional unit produced. The long tail is a phenomenon whereby firms can make money by: ANSWER offering a near-limitless selection of products or services. What is e-waste? ANSWER Discarded, often obsolete technology, also known as electronic waste Moore's Law states that chip performance per dollar triples every 18 months ANSWER false