ADS301m Full N All Answers Correct
1) What is the primary method by which robots (crawlers, spiders) discover new web pages?
a) Webmasters submit their sites to be indexed
b) Robots follow the path created by websites linking to each other
c) User queries activate robots and cause them to begin searching the web
d) Google and other search engines manually add new sites to an index on a regular basis ✔️B
2) True or False: Search engines have evolved to the point where the relevance and density of keywords
are no longer a ranking factor for websites.
a) True
b) False ✔️B
3) What does a robot determine about a new website once it has analyzed it? (Select all that apply.)
a) What topics the site should rank for
b) What the site is about
c) The relevance of content to a user's search
d) The quality of the site's content ✔️AB
4) What action can you take to aid in the process of having web crawlers, spiders, or robots discover
your site?
a) Perform a search query
b) Submit your site directly to a search engine
c) Add your site to free services like Google Webmasters Tools ✔️C
5) In the early days, Google ranked content based primarily on:
a) Speed
b) User experience
,c) Backlinks
d) User generated content ✔️C
6) To cut down on spam Google has:
a) Made speed more important
b) Made improvements to transparency, personalized search, and more
c) Google has not cut down spam
d) Made authority and page-rank more important ✔️B
7) From the list below, choose the answer that most closely matches what the instructor described as
the BEST way to learn and implement SEO, according to the lectures in this lesson.
a) Continuous practice, testing, and modifying of content and optimization plans
b) Following Google best practices and reaching out to Google with questions and concerns
c) Strict adherence to standards documents and workflow procedures
d) Repetition of ideas and policies that have been proven to succeed in the past ✔️A
8) The overall focus of most "white hat" SEOs is traditionally:
a) Increasing advertising revenue
b) Improving organic search results
c) Acquiring paid links
d) "Churn and burn" SEO (high turnover) ✔️B
9) How much of a website's traffic comes from the first page of search results?
a) Close to 100%
b) Approximately 70%
c) Approximately 25%
d) Approximately 40%
e) Less than 20% ✔️B
,10) Based on the discussion of SEO careers in this course, which of the following are potential careers
that fall under the SEO umbrella? (Select all that apply.)
a) Running the Public Relations campaign for a website
b) Working in-house for a company
c) Contracting for a variety of sites and companies
d) Developing content for blogs and social media
e) Working on-site at a marketing agency ✔️BCE
11) True or False: Search Engine Marketing is another, interchangeable term for SEO.
a) False
b) True ✔️A
12) SEO is:
a) More of a web developer skill than a marketing one
b) Benefits from complimentary marketing disciplines
c) A specialist field that doesn't need to work with other marketing disciplines
d) Often a "one and done" strategy ✔️B
1) In the context of this course and of SEO, what is an algorithm?
a) A piece of software designed to analyze content and determine where it displays in search
b) A loose collection of rules applied manually to discourage certain SEO practices
c) A physical server system that stores and executes search commands based on specific criteria
d) All of these describe an algorithm
e) A set of standards put in place to penalize fraudulent or inappropriate websites
f) A purpose-built program used to "crawl" and index websites ✔️A
2) SEOs have determined that Google uses over _____ ranking factors that go into ranking a website,
and over _____ updates a year to their ranking and listing algorithms.
a) 100, 200
, b) 200, 500
c) 50, 100
d) 500, 1000
e) 75, 60 ✔️B
3) Why do search engines need to adjust their algorithms frequently?
a) All webmasters follow best practices when optimizing their websites for search engine ranking, and
search engines need to make frequent updates to keep up with the latest best practices.
b) Some webmasters over-optimize a site for a particular algorithm to increase the site's rank despite
whether or not it is relevant.
c) Search engines face penalties if they do not frequently update their algorithms.
d) They want to ensure the authority of sites created without a clear SEO strategy. ✔️B
4) What does Google's list of SEO best practices offer SEO professionals?
a) It offers guidelines on how to ensure websites are optimized for search
b) It provides guidelines for deceptive SEO strategies
c) It provides guidelines for how to trick search engines into ranking a website first for a particular topic
d) It offers guidelines on how to ensure websites are over-optimized for search ✔️A
5) Which of the following statements is NOT true concerning the Panda update?
a) It was designed to prevent sites with low quality content from ranking well in search results
b) It is not a one-time update. Panda updates continue to roll out from time to time.
c) Panda updates roll out gradually over several months
d) It was a one-time update that eliminated low quality websites from ranking well in search results
✔️D
6) Which of the following are considered manipulative link practices? (Select all that apply.)
a) Paid links
b) Comment spam
c) Aggressive exact match anchor text
1) What is the primary method by which robots (crawlers, spiders) discover new web pages?
a) Webmasters submit their sites to be indexed
b) Robots follow the path created by websites linking to each other
c) User queries activate robots and cause them to begin searching the web
d) Google and other search engines manually add new sites to an index on a regular basis ✔️B
2) True or False: Search engines have evolved to the point where the relevance and density of keywords
are no longer a ranking factor for websites.
a) True
b) False ✔️B
3) What does a robot determine about a new website once it has analyzed it? (Select all that apply.)
a) What topics the site should rank for
b) What the site is about
c) The relevance of content to a user's search
d) The quality of the site's content ✔️AB
4) What action can you take to aid in the process of having web crawlers, spiders, or robots discover
your site?
a) Perform a search query
b) Submit your site directly to a search engine
c) Add your site to free services like Google Webmasters Tools ✔️C
5) In the early days, Google ranked content based primarily on:
a) Speed
b) User experience
,c) Backlinks
d) User generated content ✔️C
6) To cut down on spam Google has:
a) Made speed more important
b) Made improvements to transparency, personalized search, and more
c) Google has not cut down spam
d) Made authority and page-rank more important ✔️B
7) From the list below, choose the answer that most closely matches what the instructor described as
the BEST way to learn and implement SEO, according to the lectures in this lesson.
a) Continuous practice, testing, and modifying of content and optimization plans
b) Following Google best practices and reaching out to Google with questions and concerns
c) Strict adherence to standards documents and workflow procedures
d) Repetition of ideas and policies that have been proven to succeed in the past ✔️A
8) The overall focus of most "white hat" SEOs is traditionally:
a) Increasing advertising revenue
b) Improving organic search results
c) Acquiring paid links
d) "Churn and burn" SEO (high turnover) ✔️B
9) How much of a website's traffic comes from the first page of search results?
a) Close to 100%
b) Approximately 70%
c) Approximately 25%
d) Approximately 40%
e) Less than 20% ✔️B
,10) Based on the discussion of SEO careers in this course, which of the following are potential careers
that fall under the SEO umbrella? (Select all that apply.)
a) Running the Public Relations campaign for a website
b) Working in-house for a company
c) Contracting for a variety of sites and companies
d) Developing content for blogs and social media
e) Working on-site at a marketing agency ✔️BCE
11) True or False: Search Engine Marketing is another, interchangeable term for SEO.
a) False
b) True ✔️A
12) SEO is:
a) More of a web developer skill than a marketing one
b) Benefits from complimentary marketing disciplines
c) A specialist field that doesn't need to work with other marketing disciplines
d) Often a "one and done" strategy ✔️B
1) In the context of this course and of SEO, what is an algorithm?
a) A piece of software designed to analyze content and determine where it displays in search
b) A loose collection of rules applied manually to discourage certain SEO practices
c) A physical server system that stores and executes search commands based on specific criteria
d) All of these describe an algorithm
e) A set of standards put in place to penalize fraudulent or inappropriate websites
f) A purpose-built program used to "crawl" and index websites ✔️A
2) SEOs have determined that Google uses over _____ ranking factors that go into ranking a website,
and over _____ updates a year to their ranking and listing algorithms.
a) 100, 200
, b) 200, 500
c) 50, 100
d) 500, 1000
e) 75, 60 ✔️B
3) Why do search engines need to adjust their algorithms frequently?
a) All webmasters follow best practices when optimizing their websites for search engine ranking, and
search engines need to make frequent updates to keep up with the latest best practices.
b) Some webmasters over-optimize a site for a particular algorithm to increase the site's rank despite
whether or not it is relevant.
c) Search engines face penalties if they do not frequently update their algorithms.
d) They want to ensure the authority of sites created without a clear SEO strategy. ✔️B
4) What does Google's list of SEO best practices offer SEO professionals?
a) It offers guidelines on how to ensure websites are optimized for search
b) It provides guidelines for deceptive SEO strategies
c) It provides guidelines for how to trick search engines into ranking a website first for a particular topic
d) It offers guidelines on how to ensure websites are over-optimized for search ✔️A
5) Which of the following statements is NOT true concerning the Panda update?
a) It was designed to prevent sites with low quality content from ranking well in search results
b) It is not a one-time update. Panda updates continue to roll out from time to time.
c) Panda updates roll out gradually over several months
d) It was a one-time update that eliminated low quality websites from ranking well in search results
✔️D
6) Which of the following are considered manipulative link practices? (Select all that apply.)
a) Paid links
b) Comment spam
c) Aggressive exact match anchor text
