Definitie lijst marketing van de kmo

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Definitie lijst marketing van de kmo

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Definitie lijst marketing van de kmo

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MARKTAANBOD
marketingbijziendheid
Klantevredenheid
Ruil
Transactie
relatiemarketing
Marketingmanagement:
4p's
extra 2 p's
CRM
Gepercipieerde waarde
Klantaandeel vergroten
Klantaandeel = share of wallet
Customer equity opbouwen
Strategische planning
SBU
Achterwaartse integratie
Horizontale integratie
Voorwaartse integratie
e vier generieke strategieën van Porter
Micro
Meso
Macro
Wederverkopermarkt:
Institutionele markt
Overheidsmarkt
Penetratiegraad
De productlevenscyclus (PLC):
Marktpotentieel:
Wederverkopers
Logistieke dienstverleners
Marketingservicebureaus
Financiële dienstverleners
Geografische segmentatie
Demografische segmentatie
Psychografische segmentatie
Ongedifferentieerde marketing
Gedifferentieerde marketing
USP
Product
Dienst

, Convenience products:
Shopping goods
Specialty goods
Unsought goods
merkwaarde
Brand valuation
Prijs
KOSTENGEORIËNTEERDE PRIJSZET
VRAAGGEORIËNTEERDE PRIJS

Ansoff-matrix:
SWOT analyse
5-krachtenmodel van Porter

MARKTAANBOD
marketingbijziendheid
Klantevredenheid

Document information

Study: KMO management
Uploaded on: June 6, 2024
Number of pages: 5
Written in: 2023/2024
Type: Other
Person: Unknown

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