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Definitie lijst marketing van de kmo

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Definitie lijst marketing van de kmo

Institution
Katholieke Hogeschool Leuven (UCLL)
Course
Marketing van de kmo









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Institution
Katholieke Hogeschool Leuven (UCLL)
Study
KMO management
Course
Marketing van de kmo
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Uploaded on
June 6, 2024
Number of pages
5
Written in
2023/2024
Type
Other
Person
Unknown

Subjects

  • marketing
  • kmo
  • definities

Content preview

MARKTAANBOD
marketingbijziendheid
Klantevredenheid
Ruil
Transactie
relatiemarketing
Marketingmanagement:
4p's
extra 2 p's
CRM
Gepercipieerde waarde
Klantaandeel vergroten
Klantaandeel = share of wallet
Customer equity opbouwen
Strategische planning
SBU
Achterwaartse integratie
Horizontale integratie
Voorwaartse integratie
e vier generieke strategieën van Porter
Micro
Meso
Macro
Wederverkopermarkt:
Institutionele markt
Overheidsmarkt
Penetratiegraad
De productlevenscyclus (PLC):
Marktpotentieel:
Wederverkopers
Logistieke dienstverleners
Marketingservicebureaus
Financiële dienstverleners
Geografische segmentatie
Demografische segmentatie
Psychografische segmentatie
Ongedifferentieerde marketing
Gedifferentieerde marketing
USP
Product
Dienst

, Convenience products:
Shopping goods
Specialty goods
Unsought goods
merkwaarde
Brand valuation
Prijs
KOSTENGEORIËNTEERDE PRIJSZET
VRAAGGEORIËNTEERDE PRIJS




Ansoff-matrix:
SWOT analyse
5-krachtenmodel van Porter




MARKTAANBOD
marketingbijziendheid
Klantevredenheid
$6.67
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