The Trade Desk EDGE: Marketing Foundations exam With Complete Solutions

What does "PII" stand for? - correct answer --Personally Identifiable Information In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. - correct answer --True The major difference between a true DSP and an ad network is: - correct answer --An ad network focuses on both the demand side and supply side As RTB evolves: - correct answer --The epicenter of power moves from the sell side to the buy side If you are the only one on the marketing plan, your frequency window might be: - correct answer --Not serving as many ads to users since you are not fighting for last-touch credit To achieve success in digital advertising, you need to know the rules of the game. The first and most important rule is to: - correct answer --Ask questions and set a goal Cost per mille (CPM) measures: - correct answer --The price an advertiser pays per 1,000 impressions In reference to line items, how many permutations are possible with the letters "ABC"? - correct answer --In reference to line items, how many permutations are possible with the letters "ABC"? If a CPG advertiser is trying to reach 8% of women aged 25-54 and plans to show them 10 ads, then what is the expected GRP? - correct answer --80 The power of choice benefits the: - correct answer --Advertiser DSPs optimize to: - correct answer --Low CPMs