Presentation
Influence of Consumer Behavior on IMC - Spring 2024
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Pages
23
Uploaded on
04-05-2024
Written in
2023/2024
An overview of various ways consumer behavior influences the development of effective IMC campaigns, including consumer decision process, types of information search, consumer involvement, influences on buying behaviors, types of buying behaviors, identifying purchase options, pre-purchase evaluation criteria, new production adoption, and reducing post-purchase dissonance.
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Institution
Promotional Management
Course
Promotional Management
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Written for
- Institution
- Promotional Management
- Course
- Promotional Management
Document information
- Uploaded on
- May 4, 2024
- File latest updated on
- May 5, 2024
- Number of pages
- 23
- Written in
- 2023/2024
- Type
- PRESENTATION
- Person
- Unknown
Subjects
- consumer behavior
- consumer psychology
- promotional management
- spring 2024
- presentation
- lecture slides
-
integrated marketing communication
-
lecture notes
$8.49
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