MKTG201 Week 3 Quiz

1. Question: Your marketing target analysis does not have to include which of the following: 2. Question: Which one of the following is not a demographic base for segmentation? 3. Question: Is the following statement true or false? Your Target market is the segment/group of people you choose to not sell to. 4. Question: Which of the following are types of Segmentation Bases? 5. Question: Behavioral segmentation 6. Question: Multisegment Marketing Strategy 7. Question: Is the following statement true or false? Firms that compete in the global marketplace can use any combination of the segmenting strategies or none at all. 8. Question: Targeting Strategies Used in Global Markets consist of the following. 9. Question: Positioning is 10. Question: Is the following statement true of false? Repositioning is an effort to "move" a product to a different place in the minds of consumers.