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Week 8 Discussion: Price the Only Revenue Generator
Answer two of the three discussion questions, listed below.
1. Please Identify an example of each of the following: odd-even pricing, prestige pricing, price bundling, and captive pricing.
2. Which pricing strategies have you noticed when you shop?
3. What new products have you purchased in the last two years that were priced using either a penetration or a skimming approach?
MKTG201 Week 8 Discussion; Price the Only Revenue Generator
Last document update:
ago
Week 8 Discussion: Price the Only Revenue Generator
Answer two of the three discussion questions, listed below.
1. Please Identify an example of each of the following: odd-even pricing, prestige pricing, price bundling, and captive pricing.
2. Which pricing strategies have you noticed when you shop?
3. What new products have you purchased in the last two years that were priced using either a penetration or a skimming approach?
1. Question: Salespeople act on behalf of their companies by doing which of the following?
2. Question: Which of the following, according to the e-book, are NOT types of order getters; that is, they actively seek to make sales by calling on customers.
3. Question: The process of asking questions to identify a buyer's problems and needs and then tailoring a sales pitch to satisfy those needs is called .
4. Question: Which of the following are the most common ethical issues facing salespeople?...
1. Question: Salespeople act on behalf of their companies by doing which of the following?
2. Question: Which of the following, according to the e-book, are NOT types of order getters; that is, they actively seek to make sales by calling on customers.
3. Question: The process of asking questions to identify a buyer's problems and needs and then tailoring a sales pitch to satisfy those needs is called .
4. Question: Which of the following are the most common ethical issues facing salespeople?...
Week 6 Discussion: Integrated Marketing Communications
Answer one of the discussion questions, listed below
1. Please try to remember the billboards on your commute to work or school. How many do you think there are? Explain why you remembered any of them. Next time you are on that route, note how many billboards there actually are. Are they effective?
2. You've been asked to create a new social media networking site. What would you name the site and what would you suggest to make it better...
MKTG201 Week 6 Discussion; Integrated Marketing Communications
Last document update:
ago
Week 6 Discussion: Integrated Marketing Communications
Answer one of the discussion questions, listed below
1. Please try to remember the billboards on your commute to work or school. How many do you think there are? Explain why you remembered any of them. Next time you are on that route, note how many billboards there actually are. Are they effective?
2. You've been asked to create a new social media networking site. What would you name the site and what would you suggest to make it better...
Week 5 Discussion: Marketing Channels
Answer two out of the three discussion questions, listed below, for this week.
1. Please make a list of products you believe failed because of poor marketing channel choices.
2. Why do marketing professionals care about and participate in supply chain decisions?
3. Are small business owners at a disadvantage if they lack the marketing research resources large companies have? Why or why not?
MKTG201 Week 5 Discussion; Marketing Channels
Last document update:
ago
Week 5 Discussion: Marketing Channels
Answer two out of the three discussion questions, listed below, for this week.
1. Please make a list of products you believe failed because of poor marketing channel choices.
2. Why do marketing professionals care about and participate in supply chain decisions?
3. Are small business owners at a disadvantage if they lack the marketing research resources large companies have? Why or why not?
1. Question: Your marketing target analysis does not have to include which of the following:
2. Question: Which one of the following is not a demographic base for segmentation?
3. Question: Is the following statement true or false? Your Target market is the segment/group of people you choose to not sell to.
4. Question: Which of the following are types of Segmentation Bases?
5. Question: Behavioral segmentation
6. Question: Multisegment Marketing Strategy
7. Question: Is the following stat...
1. Question: Your marketing target analysis does not have to include which of the following:
2. Question: Which one of the following is not a demographic base for segmentation?
3. Question: Is the following statement true or false? Your Target market is the segment/group of people you choose to not sell to.
4. Question: Which of the following are types of Segmentation Bases?
5. Question: Behavioral segmentation
6. Question: Multisegment Marketing Strategy
7. Question: Is the following stat...
