MARKETING & RETAIL ANALYTICS MILESTONE - 2

MARKETING & RETAIL ANALYTICS MILESTONE - 2 SANDYA VB z PROBLEM STATEMENT ▪ A Grocery Store shared the transactional data with you. Your job is to identify the most popular combos that can be suggested to the Grocery Store chain after a thorough analysis of the most commonly occurring sets of items in the customer orders. The Store doesn’t have any combo offers. Can you suggest the best combos & offers? ▪ DATA: dataset_ z TOOLS USED ▪ TABLEAU Tool: Used for Exploratory Analysis Link: ▪ PYTHON Tool: Used for MRA Analysis. z READING THE DATASET The dataset is read using the read function. z ▪ The dataset is measured using central measures for all the columns with integer values. ▪ It tells how the data is been distributed, deviated or centrally aligned. ▪ This gives the info of all the columns of the dataset. ▪ Two columns are of object type, and the rest is of int type. z ▪ D gives the shape of the dataset that is it gives the total number of rows and columns in the dataset. ▪ The dataset has 20641 rows and 3 columns. ▪ Here we see that the dataset does not have any null values. ▪ If there was any missing values present or any duplicate values, we would have treated it before performing any calculations. z ▪ We find there are 4730 duplicate values present in the data set