CMN 010V Midterm 1 UC Davis 100% Correct

CMN 010V Midterm 1 UC Davis 100% Correct Communication the process of sending and receiving messages/information pyramid of communication societal: w society, large mass audience institutional: large organizations/instit group: ppl w high group iden interpersonal: 2+ ppl intrapersonal: with self theories of communication goals find its meaning and function to provide explanation - predicting communication and its consequences theory statement(s) about reality to explain or predict relationships/phenomena Transmission Model of Communication - a linear process - begins with sender who makes message and ends with audience being the receiver -only effective when desired effect reached; when message received and interpreted correctly sender --> message --> channel --> receiver --> effect Noise any disturbance that interferes with the transmission of a message and prevents the desired effect from being reached SMCR Model of Communication (Berlo) - message comes from sender source - message = what is being communicated - message goes through channel to reach receiver sender --> message --> channel --> receiver + encoding/decoding encode turning intended message into symbols/words decode turning communicated symbols/words into meaning feedback loop receiver sending info back to receiver in communication model Reception and Audience Theories *focus on receiver*; meaning depends on receiver --> can be multiple different interpretations of messages polysemic having many meanings Theory of Encoding and Decoding Production: - ideas encoded into message - influenced by sender's background and their perception of receiver Circulation: - message available to receiver Use: - process of consumption and interpretation by receiver of the message Reproduction: - application/consequences of receiver's use Theory of Encoding and Decoding Meanings Dominant: - receiver decodes message the way the sender encoded it; sender/receiver match up in their intent and understanding Negotiated: - receiver understands SOME of the intended meaning; interprets message slightly differently bc of individual background Oppositional: - receiver has opposite understanding/interpretation of sender