BASIC MARKETING A
STRATEGIC
MARKETING PLANNING
APPROACH 19TH
EDITION BY
PERREAULT TEST BANK
,Mutiple Choice Questions Page 1
The following activities are rightly considered marketing except:
1. A. advertising the grand opening of a new furniture store.
2. B. researching which furniture designs are popular with consumers.
3. C. determining how many pieces of furniture can be sold at different price points.
4. D.building a facility to make furniture.
5. E. selling furniture to customers in a furniture showroom.
Marketing
1. A. means "selling" or "advertising."
2. B. provides direction for production.
3. C. involves actually making goods or performing services.
4. D. does not impact consumers' standard of living.
5. E. is the development and spread new ideas, goods, and services.
Marketing encourages research and ______________, the development and spread of
new ideas, goods and services.
1. A. analysis
, 2. B. assessment
3. C. evaluation
4. D. innovation
5. E. introspection
The aim of marketing is to
1. A. help create a pure subsistence economy.
2. B. eliminate the need for exchanges.
3. C. persuade customers to buy the firm's product.
4. D. identify customers' needs and meet those needs so well that the product almost "sells
itself."
5. E. facilitate a single transaction.
Marketing:
1. A. emphasizes mass selling over personal selling.
2. B. allows production, rather than marketing, to determine what products to make.
3. C. applies to both profit and nonprofit organizations.
4. D. concentrates on production, rather than advertising.
5. E. None of these is a true statement about marketing. Which of the following statements
best describes the modern view of
, marketing?
1. A. The job of marketing is to get rid of whatever the company is producing.
2. B. Marketing should take over production, accounting, and financial services within a
firm.
3. C. Marketing is concerned with generating a single exchange between a firm and a
customer.
4. D. Marketing begins with anticipating potential customer needs.
5. E. Production, not marketing, should determine what goods and services are to be
developed.
Micromarketing:
1. A. tries to accomplish a company's objectives by anticipating customers' needs and
trying to satisfy them.
2. B. begins with the production process.
3. C. involves persuading customers to buy your product.
4. D. is a social process involving all producers, intermediaries, and consumers.
5. E. tries to make the whole economic system fair and effective. For Tesla, a new firm that
makes an electric sports car, estimating how many
competitors will make electric vehicles and what kinds they will make, is:
STRATEGIC
MARKETING PLANNING
APPROACH 19TH
EDITION BY
PERREAULT TEST BANK
,Mutiple Choice Questions Page 1
The following activities are rightly considered marketing except:
1. A. advertising the grand opening of a new furniture store.
2. B. researching which furniture designs are popular with consumers.
3. C. determining how many pieces of furniture can be sold at different price points.
4. D.building a facility to make furniture.
5. E. selling furniture to customers in a furniture showroom.
Marketing
1. A. means "selling" or "advertising."
2. B. provides direction for production.
3. C. involves actually making goods or performing services.
4. D. does not impact consumers' standard of living.
5. E. is the development and spread new ideas, goods, and services.
Marketing encourages research and ______________, the development and spread of
new ideas, goods and services.
1. A. analysis
, 2. B. assessment
3. C. evaluation
4. D. innovation
5. E. introspection
The aim of marketing is to
1. A. help create a pure subsistence economy.
2. B. eliminate the need for exchanges.
3. C. persuade customers to buy the firm's product.
4. D. identify customers' needs and meet those needs so well that the product almost "sells
itself."
5. E. facilitate a single transaction.
Marketing:
1. A. emphasizes mass selling over personal selling.
2. B. allows production, rather than marketing, to determine what products to make.
3. C. applies to both profit and nonprofit organizations.
4. D. concentrates on production, rather than advertising.
5. E. None of these is a true statement about marketing. Which of the following statements
best describes the modern view of
, marketing?
1. A. The job of marketing is to get rid of whatever the company is producing.
2. B. Marketing should take over production, accounting, and financial services within a
firm.
3. C. Marketing is concerned with generating a single exchange between a firm and a
customer.
4. D. Marketing begins with anticipating potential customer needs.
5. E. Production, not marketing, should determine what goods and services are to be
developed.
Micromarketing:
1. A. tries to accomplish a company's objectives by anticipating customers' needs and
trying to satisfy them.
2. B. begins with the production process.
3. C. involves persuading customers to buy your product.
4. D. is a social process involving all producers, intermediaries, and consumers.
5. E. tries to make the whole economic system fair and effective. For Tesla, a new firm that
makes an electric sports car, estimating how many
competitors will make electric vehicles and what kinds they will make, is:
