BTEC Business Unit 1 - M1

M1 – Explain the points of view of different stakeholders seeking to
influence the aims and objectives of two contrasting organisations.

1. Briefly outline the main aims and objectives of each organisation.
2. Briefly outline who are the main stakeholders for each organisation.

3. Complete the table below by explaining how some of the aims of Marriott and
Waterman’s affect different stakeholders.


1. Aims and objectives:

Aims – Marriott Objectives – Marriott
improve quality  Make the rooms have better
accessories inside
 Increase cooking standards in the
restaurant

increase of customer service  Make more staff available to help
customers
maximise sales  Make special offers to loyal
customers
 Make the sales department a higher
priority




Aims – Waterman’s Objectives – Waterman’s
Widen Target Market  Add a different service (Restaurant) so
that people would come to eat as well
 Have services for different age groups
profit maximisation  Lower expenditure
 Raise prices or get more customers
sales growth  In order for Watermans to increase their
sales, they would need their company to
be known better and further around
Hounslow. They can do this by
advertising themselves around
Hounslow so that they attract more
customers.