JEEP exam 2023 with 100% correct answers

Business Communication is a communication that promotes a product, service, marketing or organization. Types of sales letter Solicited and Unsolicited Nature of Business Communication is: *two-way process *continuous process *pervasive *information exchange *more than words *communication flow *two people *dynamic process *goal-oriented *inter-disciplinary *communication is contextual Solicited Sales letter written to reply inquiried about terms of sales, price, discounts, deliveries, varieties, and etc. Importance of Business Communication *Life-Blood of an organization *Basis of managerial functions *Accomplishes successful business transactions *Enhances knowledge and skill and experience *Build better business and human relations Unsolicited Sales letter initiated by the seller addressed to the prospectivr buyers 7 C's of communication *Clarity *Correctness *Completeness *Concreteness *Conciseness *Coherence *Courtesy Sales Promotion letter a marketing letter the object of which is to elicit a positive reponse from the reader toward the product or service being offered Business Communication The sharing of information between people within an enterprise that is performed for the commercial benefit of the organization Uses of Sales Promotion Letter *Maintain contact with customers *Awaken inactive accounts *Welcome new customers *Invite business from new sources