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Samenvatting Global Marketing 2018

4.0
(3 reviews)
20 sold
188 pages
2016/2017 Written for academic year
Institution
HBO Nederland
Course
Global Marketing
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Preview 2 out of 188 pages

Gegarandeerd snel het tentamen halen? Hierbij een duidelijke samenvatting (H1 t/m H19) voor het tentamen van Global Marketing, Svend Hollensen (). Inclusief modellen en alle belangrijke onderdelen die volgens de docenten (van de HAN) in het tentamen komen.

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Samenvatting
Global Marketing


SBRM 2016-2017

, Inhoudsopgave
Deel I THE DECISION WHETHER TO INTERNATIONALIZE
Hoodfstuk 1 Global marketing in the firm (GM)
Hoofdstuk 2 Initiation of internalization (GM)
Hoofdstuk 3 Internationalization theories (GS)
Hoofdstuk 4 Development of the firm's international competitiveness (MC)
Deel II DECIDING WHICH MARKETS TO ENTER
Hoofdstuk 5 Global marketing research (RES)
Hoofdstuk 6 The political and economic environment (GS)
Hoofdstuk 7 The socio cultural environment (ICM)
Hoofdstuk 8 The international market selection process (GS)
Deel III MARKET ENTRY STRATEGIES
Hoofdstuk 9 Some approaches to the choice of entry mode (GM)
Hoofdstuk 10 Export modes (LAW)
Hoofdstuk 11 Intermediate entry modes (LAW)
Hoofdstuk 12 Hierarchical modes (LAW)
Hoofdstuk 13 International sourcing decisions and the role of the sub
supplier(GM)
Deel IV DESIGNING THE GLOBAL MARKETING PROGRAMME
Hoofdstuk 14 Product decisions (MC)
Hoofdstuk 15 Pricing decisions and terms of doing business (GM)
Hoofdstuk 16 Distribution decisions (GM)
Hoofdstuk 17 Communication decisions (promotion strategies) (GM)
Deel V IMPLEMENTING AND COORDINATING THE GLOBAL MARKETING
PROGRAMME
Hoofdstuk 18 Cross-cultural sales negotiations (ICM)
Hoofdstuk 19 Organization and control of the global marketing program (GM)
Connected book
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Svend Hollensen Global Marketing
Publisher: juni 2016 ISBN: 9781292100111 Edition: 1

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Small Business en Retail Management
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Reviews from verified buyers

Reviewer avatar
markpostma International Business and Languages · 15 reviews
7 year ago
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Seller's Response

Thanks for the 5 stars! I made some changes based on the previous feedback and hopefully everyone with this summary can get their exam!

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lyonelkrolle Communicatie, Media · 2 reviews
8 year ago
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Seller's Response

Ho Lyonelkrolle, how could I have received 5 stars in your eyes? I would like to receive your feedback so that I can make the summary even better for other students!

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raisaobdeijn International Business & Management · 1 review
8 year ago
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Seller's Response

Dear Raisa, Thank you for your review. Could you give me feedback on what you missed in the summary to reach 5 stars? I like to hear it so that I can improve it!

Browse related subjects

Subjects

  • global marketing
  • 4e jaars
  • economie
  • svend hollensen
  • marketing
  • small business en retail management

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