Class notes
Class notes MKT360 (MKT360) Marketing, ISBN: 9781260729184
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Uploaded on
19-12-2022
Written in
2022/2023
MKT360 Chapter 5 lecture and book notes to prepare for test and quizzes.
Institution
Murray State University
Course
MKT360 (MKT360)
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Written for
- Institution
-
Murray State University
- Course
-
MKT360 (MKT360)
Document information
- Uploaded on
- December 19, 2022
- Number of pages
- 4
- Written in
- 2022/2023
- Type
- Class notes
- Professor(s)
- Dr. stefan linnhoff
- Contains
- All classes
Subjects
- marketing
- consumer behavior
- decision process
- customer purchase
- pyschological behaviors
- psychological influences
- behavioral learning
-
sociocultural learning
-
sociocultural influences
-
family decison makin
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