Summary
Summary Traditional & Non-Traditional Media
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4
Uploaded on
02-04-2022
Written in
2022/2023
Advertising is only part of a larger promotional mix that also includes publicity, sales promotion, and personal selling. Sales Promotion consists of consumer promotions (such as samples, coupons, and premiums); trade promotions (such as advertising and display allowances); and business and sales force promotions (contests for sales representatives).
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Institution
MBA Or M.B.A. - Master Of Business Administration
Course
MBA or M.B.A. - Master of Business Administration
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- MBA or M.B.A. - Master of Business Administration
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- MBA or M.B.A. - Master of Business Administration
Document information
- Summarized whole book?
- No
- Which chapters are summarized?
- 6-7
- Uploaded on
- April 2, 2022
- Number of pages
- 4
- Written in
- 2022/2023
- Type
- SUMMARY
Subjects
- tracking
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marketing communication budget a marketing communication budget provides a formal process for planning
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and measuring the impact of your
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Discussion Units BUS 5112, Marketing Management
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