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BM 350 Marketing Online Exam 8 - 2020 | BM350 Marketing Online Exam 8 - Graded A

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BM 350 Marketing Online Exam 8 – 2020 Ashworth College Marketing Online Exam 8_07 Part 1 of 1 ­ 95.0/ 100.0 Points Question 1 of 20 5.0/ 5.0 Points Consider a situation in which there is 90% unaided awareness for a brand of athletic shoes, with purchases of 10%. Which of the following BEST describes the purchase funnel for this scenario? A. Very wide at the top and narrow at the bottom B. Very narrow at the top and wide at the bottom C. Very narrow and vertical D. very wide and vertical Question 2 of 20 5.0/ 5.0 Points Consider a situation in which there is 10% unaided awareness for a brand of athletic shoes, with purchases of 75%. Which of the following best describes the purchase funnel for this scenario? A. Very wide at the top and narrow at the bottom B. Very narrow at the top and wide at the bottom C. very narrow and vertical D. Very wide and vertical Question 3 of 20 5.0/ 5.0 Points An ad in a professional journal targeted to an audience of dentists asked dentists to recommend Crest toothpaste to their patients. It offered toothpaste samples that dentists could buy at cost to give to their patients to encourage patients to take better care of their teeth. The manufacturer of Crest toothpaste was using:

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Gary Armstrong, Stewart Adam, Sara Denize, Philip Kotler Principles of Marketing
Publisher: 2014 ISBN: 9781486002535 Edition: Unknown

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