WGU C201 BUSINESS ACUMEN – COMPREHENSIVE
MARKETING, ORGANIZATION & MANAGEMENT
QUESTION BANK WITH ANSWERS
1. Which part of the organizing process aids in effective and efficient progress toward
planned goals and often results in changes within the organization?
a. Promoting vision
b. Evaluating results
c. Turning strategy into action
d. Determining the specific activities
2. What is the result of a company increasing the delegation of authority and the span of
control?
a. Centralized decision making
b. Increased number of managers at the upper management level
c. Increased number of direct reports per manager
d. Increased decision-making authority given to employees
3. Which two key elements does an effective organization include? Choose 2 answers
a. Human interaction
b. Compensation
c. Safety
d. Structure
4. Why does a line organizational structure function most effectively in a crisis situation?
a. It provides specialized expertise, advice, and guidance.
b. It draws on temporary resources needed in an emergency.
c. It establishes a direct flow of authority.
d. It places authority in the hands of a group of individuals rather than a single
person.
5. A company might divide itself into smaller groups that best match the types of
customers it serves. What is this is an example of?
a. Departmentalization
b. Organization
c. Strategic Planning
d. Decentralization
6. Which primary driver does management use for an organization's structure?
a. Ease of employee interaction
b. Hierarchical accountability
c. Company business processes
d. Achievement of company goals
7. Which step in the organizing process results in management grouping work activities
into units within the organization?
a. Delegation
b. Centralization
c. Decentralization
, d. Departmentalization
8. A high-tech startup company is launching a marketing campaign for its new social media
portal by highlighting how the portal exceeds the connectivity and collaboration
capabilities of all other social media sites. Which type of competitive advantage is this
company leveraging?
a. Brand recognition
b. Customer loyalty
c. Price
d. Product
9. Which marketing strategy is devoted to maintaining continuous bottom line prices
rather than relying on short-term price-cutting tactics such as cents-off coupons,
rebates, and special sales?
a. Skimming pricing
b. Penetration pricing
c. Cost-based pricing
d. Everyday low pricing
10. When would a pull promotional strategy enhance a competitive advantage to market a
product better than a push strategy?
a. When the product is best sold through personal selling activities.
b. When demand for the product is driven by marketing intermediaries.
c. When demand for the product is driven by the end user.
d. By combining messages of price-value, product differentiation, and prestige
into a focused campaign
11. Which marketing tool is often used to build effective relationship marketing campaigns?
a. Affinity programs
b. Logistics
c. Distribution strategies
d. Product mix
12. Which element of the promotional mix has the advantage of messaging that can be
tailored for each customer, but the disadvantage of a high cost per contact?
a. Advertising
b. Personal selling
c. Sales promotion
d. Sponsorships
13. What three factors should be addressed in a successful marketing plan? Choose 3
answers
a. Target market
b. Product gross margin target
c. Sales revenue goals
d. Product specifications
e. Plan implementation timeline
MARKETING, ORGANIZATION & MANAGEMENT
QUESTION BANK WITH ANSWERS
1. Which part of the organizing process aids in effective and efficient progress toward
planned goals and often results in changes within the organization?
a. Promoting vision
b. Evaluating results
c. Turning strategy into action
d. Determining the specific activities
2. What is the result of a company increasing the delegation of authority and the span of
control?
a. Centralized decision making
b. Increased number of managers at the upper management level
c. Increased number of direct reports per manager
d. Increased decision-making authority given to employees
3. Which two key elements does an effective organization include? Choose 2 answers
a. Human interaction
b. Compensation
c. Safety
d. Structure
4. Why does a line organizational structure function most effectively in a crisis situation?
a. It provides specialized expertise, advice, and guidance.
b. It draws on temporary resources needed in an emergency.
c. It establishes a direct flow of authority.
d. It places authority in the hands of a group of individuals rather than a single
person.
5. A company might divide itself into smaller groups that best match the types of
customers it serves. What is this is an example of?
a. Departmentalization
b. Organization
c. Strategic Planning
d. Decentralization
6. Which primary driver does management use for an organization's structure?
a. Ease of employee interaction
b. Hierarchical accountability
c. Company business processes
d. Achievement of company goals
7. Which step in the organizing process results in management grouping work activities
into units within the organization?
a. Delegation
b. Centralization
c. Decentralization
, d. Departmentalization
8. A high-tech startup company is launching a marketing campaign for its new social media
portal by highlighting how the portal exceeds the connectivity and collaboration
capabilities of all other social media sites. Which type of competitive advantage is this
company leveraging?
a. Brand recognition
b. Customer loyalty
c. Price
d. Product
9. Which marketing strategy is devoted to maintaining continuous bottom line prices
rather than relying on short-term price-cutting tactics such as cents-off coupons,
rebates, and special sales?
a. Skimming pricing
b. Penetration pricing
c. Cost-based pricing
d. Everyday low pricing
10. When would a pull promotional strategy enhance a competitive advantage to market a
product better than a push strategy?
a. When the product is best sold through personal selling activities.
b. When demand for the product is driven by marketing intermediaries.
c. When demand for the product is driven by the end user.
d. By combining messages of price-value, product differentiation, and prestige
into a focused campaign
11. Which marketing tool is often used to build effective relationship marketing campaigns?
a. Affinity programs
b. Logistics
c. Distribution strategies
d. Product mix
12. Which element of the promotional mix has the advantage of messaging that can be
tailored for each customer, but the disadvantage of a high cost per contact?
a. Advertising
b. Personal selling
c. Sales promotion
d. Sponsorships
13. What three factors should be addressed in a successful marketing plan? Choose 3
answers
a. Target market
b. Product gross margin target
c. Sales revenue goals
d. Product specifications
e. Plan implementation timeline
