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Quantitative Analysis for Business (C723) - Study Notes
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, 1. Question: A car stereo company is planning to introduce a new item into the
market. It faces stiff competition from two other organizations with similar
items. The company’s advertising manager has asked the item manager to
perform a break-even evaluation using three different price points. The
advertising manager will use the results to set a price for the new item. Which
type of method is a break-even evaluation?
Choices:
A. Quantitative
B. Qualitative
C. Payback table
D. Expert judgment
Correct Answer: A. Quantitative
Professional Expert Rationale:
A break-even evaluation uses numerical information such as fixed costs, variable
costs, selling price, and sales volume to determine the point at which revenues equal
costs. Because it relies on measurable numerical data and calculations, it is a
quantitative method.
2. Question: Over the last three months, a small rural hospital has seen a sudden
increase in the number of patients coming to the emergency room for non-
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, emergency treatment. The hospital administrator wants to know why there is a
sudden increase in demand. The administrator is considering including an
open-ended question on the intake form asking patients, “Please explain why
you selected this ER for treatment.” Intake forms can be sorted into non-
emergency and emergency categories, and the non-emergency responses can be
analyzed to determine reasons the hospital was selected. How should this
method be classified?
Choices:
A. Qualitative
B. Quantitative
Correct Answer: A. Qualitative
Professional Expert Rationale:
The method collects open-ended, descriptive responses from patients about their
reasons for choosing the emergency room. Because the information consists
primarily of opinions, explanations, and experiences rather than numerical
measurements, it is classified as qualitative evaluation.
3. Question: The rural hospital conducts group brainstorming with the nurses and
doctors in the hospital to determine what ideas they have about why so many
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, people are suddenly coming to the ER for non-emergency treatment. How
should this method be classified?
Choices:
A. Qualitative
B. Quantitative
Correct Answer: A. Qualitative
Professional Expert Rationale:
Brainstorming gathers ideas, perceptions, observations, and opinions from
participants. These are non-numerical forms of information, making group
brainstorming a qualitative evaluation method.
4. Question: The rural hospital pulls its records for the last 10 years and sorts
them by medical codes to check for similar patterns in previous years. A
regression model can be built using non-emergency treatments as the dependent
variable, with variables such as population change and unemployment levels as
independent variables. How should this method be classified?
Choices:
A. Qualitative
B. Quantitative
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