lOMoAR cPSD| 70487227
DIGITAL MARKETING PREPARATION EXAM WITH CORRECT ANSWERS
Words that are used to prohibit PPC ads appearing in search results are known as
Broad match keywords
Phrase match keywords
Negative match keywords
Exact match keywords Interstitial
match keywords
Question 2 - pts
The first component/phase of the Customer Marketing Model is
Advocacy
Segmentation
Customer retention
Awareness
Acquisition
Question 3 - pts
Which of the following encapsulates each component of the 5 C’s?
Customer, Creator, Competition, Context, Collaborators
Consumer, Context, Competition, Creator, Collaborators
Consumer, Competition, Conversion, Creation, Conclusion
Customer, Company, Competition, Collaborators, Context
Customer, Collaborators, Context, Competition, Conversion
Question 4 - 0/1 pts
Which of the following statements about display advertising is TRUE?
Expandable ads cannot be minimized
Undercover ads typically obtain the most clicks
Skyscraper ads appear between pages
Display advertising is useful for building brand awareness and share of voice
70-80% of display ads are clicked
Question 5 - 0/1 ptsWhich of the following is NOT a Google search engine algorithm
consideration when ordering the organic search results?
Meta-description tag
Relevance
Link Popularity
Trust
On-page keyword usage
Question 6 - pts
Each of the following is a type of PPC advertising EXCEPT
, lOMoAR cPSD| 70487227
Digital Billboard
Display
Search
Social Network
Mobile Network
Question 7 - pts
When an ad server displays an ad based on the content within a page, this is known as
Evaluation advertising
Geo targeting
Day parting
Contextual advertising
Behavioral advertising
Question 8 - pts
The page a user reaches when clicking on an ad (which should be optimized relative to the ad
title and ad copy) is known as a
Conversion Metric
Landing Page
Sitemap
Home Page Contact
Page
Question 9 - pts
Organic (natural) results account for approximately what percentage of search clicks?
Less than 10%
25%
33%
70% - 75%
90%+
Question 10 - pts
Great digital creative (digital ads) includes several potential components. Which of the
following is NOT a best practice related to the ad's purpose/functionality?
Interactive
Entertaining
Useful
Customizable
Static
Question 11 - pts
Which of the following is NOT a paid search keyword match type?
Phrase
DIGITAL MARKETING PREPARATION EXAM WITH CORRECT ANSWERS
Words that are used to prohibit PPC ads appearing in search results are known as
Broad match keywords
Phrase match keywords
Negative match keywords
Exact match keywords Interstitial
match keywords
Question 2 - pts
The first component/phase of the Customer Marketing Model is
Advocacy
Segmentation
Customer retention
Awareness
Acquisition
Question 3 - pts
Which of the following encapsulates each component of the 5 C’s?
Customer, Creator, Competition, Context, Collaborators
Consumer, Context, Competition, Creator, Collaborators
Consumer, Competition, Conversion, Creation, Conclusion
Customer, Company, Competition, Collaborators, Context
Customer, Collaborators, Context, Competition, Conversion
Question 4 - 0/1 pts
Which of the following statements about display advertising is TRUE?
Expandable ads cannot be minimized
Undercover ads typically obtain the most clicks
Skyscraper ads appear between pages
Display advertising is useful for building brand awareness and share of voice
70-80% of display ads are clicked
Question 5 - 0/1 ptsWhich of the following is NOT a Google search engine algorithm
consideration when ordering the organic search results?
Meta-description tag
Relevance
Link Popularity
Trust
On-page keyword usage
Question 6 - pts
Each of the following is a type of PPC advertising EXCEPT
, lOMoAR cPSD| 70487227
Digital Billboard
Display
Search
Social Network
Mobile Network
Question 7 - pts
When an ad server displays an ad based on the content within a page, this is known as
Evaluation advertising
Geo targeting
Day parting
Contextual advertising
Behavioral advertising
Question 8 - pts
The page a user reaches when clicking on an ad (which should be optimized relative to the ad
title and ad copy) is known as a
Conversion Metric
Landing Page
Sitemap
Home Page Contact
Page
Question 9 - pts
Organic (natural) results account for approximately what percentage of search clicks?
Less than 10%
25%
33%
70% - 75%
90%+
Question 10 - pts
Great digital creative (digital ads) includes several potential components. Which of the
following is NOT a best practice related to the ad's purpose/functionality?
Interactive
Entertaining
Useful
Customizable
Static
Question 11 - pts
Which of the following is NOT a paid search keyword match type?
Phrase
