mkt 321
Depaul University
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Summary
Comprehensive Final Exam Study Guide with Flashcards
NewFacebook Video Best Practices Video on other Social Media o Aspect sites - - Keep the video short: Preferably 60 seconds or less Hyper optimize the first 4-5 seconds: Considerways to capture their curiosity - Select your thumbnail wisely: select an image that isintriguing and entices the user to press the Play button - Include CTAs: Encourage deeper engagementwhen that's the goal. - Consider platform capabilities/constraints: o Lengtho Sound ration o Optimize (ke...
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Exam (elaborations)
Digital Marketing Preparation Exam With Correct Answers
PopularWords that are used to prohibit PPC ads appearing in search results are known as Broad match keywords Phrase match keywords Negative match keywords Exact match keywords Interstitial match keywords Question 2 - 1 / 1 pts The first component/phase of the Customer Marketing Model is Advocacy Segmentation Customer retention Awareness Acquisition Question 3 - 1 / 1 pts Which of the following encapsulates each component of the 5 C’s? Customer, Creator, Competition,...
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