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TRAVEL AGENT PROFICIENCY CORRECT FINALS ANSWERS AND QUESTIONS SET A.pdf

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TRAVEL AGENT PROFICIENCY CORRECT FINALS
ANSWERS AND QUESTIONS SET A+
✔✔Agencies sell two major types of travel - ✔✔Leisure and business

✔✔Subtype Travel examples - ✔✔adventure travel, honeymoon, etc

✔✔Travel Counselor - ✔✔Able to provide professional advice to the client

✔✔Conference System - ✔✔An arrangement where an organization of travel suppliers
appoints travel agencies to sell their products. Ex- ARC

✔✔Commission - ✔✔Fee or portion of the sale

✔✔Preferred Supplier Relationship - ✔✔Commitments from a travel agency to certain
suppliers that they will maximize the use of their products

✔✔Online Travel Agency (OTA) - ✔✔Travel agencies that only exist online. Ex-
Expedia, travlocity

✔✔Major Supplier examples - ✔✔Tour operators
Airlines
Rail lines
Car rental companies
Hotels and other accommodations
Cruise lines

✔✔Marketing - ✔✔A series of decisions and actions taken by a seller to create a match
between the consumers' preferences and product or service

✔✔Target Market - ✔✔The consumers that the business will try to reach

✔✔Niches - ✔✔Clusters of individuals that have similar interests, wants and needs

,✔✔Demographic Segmentation - ✔✔categorizes people according to characteristics,
such as age, sex, geography, or marital status. For example, senior citizens might form
one market segment and singles another.

✔✔Price Segmentation - ✔✔Provides a population into segments based on how much
people are able and willing to pay for a product.

✔✔Psychographic Segmentation - ✔✔groups people with similar attitudes, interests,
and beliefs into distinct target markets. White-water rafters and art lovers, for example,
might each form a market segment.

✔✔Usage Segmentation - ✔✔Divides people according to the purpose for which they
would buy a product. For example, some travelers are taking a trip for business; some
for a vacation, others, for education

✔✔Selling - ✔✔is an aspect of marketing to encourage a customer to purchase your
product and/or service.

✔✔Making a Sale 3 steps - ✔✔1. Identify the customers needs
2. Identify the products or services that will meet those needs
3. Translate the features of the products and services into benefits for the customer

✔✔Feature - ✔✔is an inherent characteristic of a product or a serviceh

✔✔Benefit - ✔✔is the positive result a client experiences from that product or service

✔✔Personal Selling - ✔✔When selling is conducted through person-to-person contact

✔✔Business/Corporate Travel - ✔✔This category includes all trips that are purchased
by individuals, companies, and other organizations principally for the purpose of
conducting business

✔✔Meeting Travel - ✔✔consists of trips to organized gatherings, such as conventions

✔✔Incentive Travel - ✔✔is offered by an organization as a reward, often for meeting
goals, such as sales quotas.

✔✔Discretionary Trips - ✔✔More than three-fourths of the trips taken by Americans are
discretionary

✔✔VFR Travel - ✔✔which is travel to visit friends or relatives

✔✔Leisure Travel - ✔✔which is travel for pleasure or vacation travel

, ✔✔Special Interest Travel - ✔✔trips devoted to a particular activity or interest, such as
shopping, golf, or art

✔✔Venturers - ✔✔center their lives on varied interests

✔✔Dependables - ✔✔focus on everyday problems and value familiarity and comfort

✔✔Destination Geography - ✔✔the study of those characteristics of locations that
influence travel

✔✔Monsoon - ✔✔a wind system that reverses direction seasonally, but the word is
often used to refer to the heavy rains that come with the wind

✔✔Destination Management and Promotion - ✔✔People in this field communicate
knowledge about destinations, develop and promote destinations, and help tourists
when they come to those destinations

✔✔Atlas - ✔✔A compilation of maps

✔✔The Travel Institute - ✔✔The educational organization for travel professionals and
the creator of this course, offers Destination Specialist courses that examine specific
areas of the world in depth

✔✔Enhanced drivers license (EDL) - ✔✔a driver's license with a few extra perks. The
EDL is similar to a passport card in that it provides proof of identification and U.S.
citizenship. It allows you to re-enter the U.S. from Canada, Mexico, and the Caribbean.
Only for sea entry, not air.

✔✔Passport - ✔✔a document issued by a government that establishes an individual's
identity and nationality of that particular country and requests protection for the citizen
while abroad

✔✔Visa - ✔✔issued by a country and allows the individual to enter that country

✔✔Visa Requirements - ✔✔A passport signed and valid for a minimum of six months
after arrival in the country concerned.
A completed visa application form signed by the applicant.
A passport-size photograph taken within the past six months.
A printout of the traveler's flight reservations.
A specified number of blank pages in your passport.

✔✔Tourist Card - ✔✔cards given to travelers when they check in for the flight, part of
which they must turn in on arrival at their destination airport, and the other part that they

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