Profit revenue - total costs
Profit (P - c) * Q c = constant unit cost
Total Cost (C(Q)) F + cQ F = fixed cost; cQ = the constant marginal cost per
unit
Average Cost (AC) Total cost / Q
Average Cost (AC) F/Q + c c = constant marginal cost
Marginal Cost (MC) ΔC / ΔQ
Marginal Social Cost MPC - MEC MPC = marginal private cost; MEC = marginal
(MSC) external cost
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Profit Maximization @where: MR = MC
(Price Setter)
Profit Maximization P = MC Profit maximizing quantity for a price taking firm
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(Price Taker)
Price Elasticity of
Demand (ε)
Price Elasticity of
Demand (ε)
Price Markup /
- %ΔD / %ΔP
- (ΔQ/ΔP) * P/Q
(P - MC) / P = 1/ε
happens at this point
> 1 = elastic. Price increase → revenue decrease
1 = unite elastic. Revenue is maximized
< 1 = inelastic. Price increase → revenue increase
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Elasticity Link
Marginal Revenue MR = P * (1 - 1/ε)
(MR) Link
Slope of Isoprofit - (P - MC) / Q Isoprofit curves slope downward at points where P
Curve > MC.
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Isoprofit curves slope upward at points where P <
MC.
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