Objective setting and market research
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1. smart objectives
2. audience research
3. audience listening tools
4. competitive research
5. industry trend research
audience research benefits
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, 1. overcome obstacles
2. develop content
3. identify channels
4. unearth needs
example of using A/B testing
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CTA test: 'learn more' vs 'buy now' on the same meta ad
content calendars
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centralized document that is used to plan content across multiple platforms
and themes
content scheduling
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- native scheduling
- third party applications
content types
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1. white papers
2. ebooks
3. infographics
4. blogging
5. interactive content
6. videos
7. articles
8. templates and checklists
9. webinars
10. podcasts
email design and images
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1. better user experience
2. provides a consistent experience
3. drives conversions
4. ensures good layout
5. uses imagery to increase brand recognition
6. facilitates good placement of CTAs
7. ensures mobile responsiveness
8. reduces unsubscribes
brand personality and storytelling
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a marketing competency that drives engagement at an emotional level
, creative brief elements
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- personas and customer insights
- social listening
- competitor analysis
- keyword research
- an audit of your current content library
getting ideas for content topics
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inspiration:
- using keyword research
1. pick a topic
2. brainstorm ideas
3. enter keyword into an SEO
4. download results and check their relevance
5. prioritize keywords
6. group related keywords
curated content
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Give this one a try later!
1. smart objectives
2. audience research
3. audience listening tools
4. competitive research
5. industry trend research
audience research benefits
Give this one a try later!
, 1. overcome obstacles
2. develop content
3. identify channels
4. unearth needs
example of using A/B testing
Give this one a try later!
CTA test: 'learn more' vs 'buy now' on the same meta ad
content calendars
Give this one a try later!
centralized document that is used to plan content across multiple platforms
and themes
content scheduling
Give this one a try later!
- native scheduling
- third party applications
content types
,Give this one a try later!
1. white papers
2. ebooks
3. infographics
4. blogging
5. interactive content
6. videos
7. articles
8. templates and checklists
9. webinars
10. podcasts
email design and images
Give this one a try later!
1. better user experience
2. provides a consistent experience
3. drives conversions
4. ensures good layout
5. uses imagery to increase brand recognition
6. facilitates good placement of CTAs
7. ensures mobile responsiveness
8. reduces unsubscribes
brand personality and storytelling
Give this one a try later!
a marketing competency that drives engagement at an emotional level
, creative brief elements
Give this one a try later!
- personas and customer insights
- social listening
- competitor analysis
- keyword research
- an audit of your current content library
getting ideas for content topics
Give this one a try later!
inspiration:
- using keyword research
1. pick a topic
2. brainstorm ideas
3. enter keyword into an SEO
4. download results and check their relevance
5. prioritize keywords
6. group related keywords
curated content
Give this one a try later!
