TEST BANK
Consumer Behavior, 12th edition
by Leon Schiffman, Joseph Wisenblit
ST
U
D
YL
AB
, Table of Content
I. Consumers, Marketers, and Technology
1.Technology-Driven Consumer Behavior
2.Segmentation, Targeting, and Positioning
II. The Consumer as an Individual
3.Consumer Motivation and Personality
4.Consumer Perception
5.Consumer Learning
6.Consumer Attitude Formation and Change
III. Communication and Consumer Behavior
ST
7.Persuading Consumers
8.From Print and Broadcast Advertising to Social and Mobile Media
9.Reference Groups and Word-of-Mouth
U
IV. Consumers in their Social and Cultural Settings
10.The Family and Its Social Standing
D
11.Culture’s Influence on Consumer Behavior
12.Subcultures and Consumer Behavior
YL
13.Cross-Cultural Consumer Behavior: An International Perspective
V. Consumer Decision-Making, Marketing Ethics, and Consumer Research
14.Consumer Decision-Making and Diffusion of Innovations
AB
15.Marketing Ethics and Social Responsibility
16.Consumer Research
, All Chapters Included
wertyujik
All Answers Included
Consumer Behavior, 12e (Schiffman/Wisenblit)
Chapter 1 Consumer Behavior: Information-Driven Consumer Behavior
1) Which of the following is the study of the processes involved when individuals or groups
select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and
desires?
A) lifestyle marketing
B) role theory
C) consumer behavior
D) marketing research
Answer: C
Diff: 1
Skill: Concept
ST
LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and
the components of strategic marketing.
AACSB: Reflective thinking
2) Which of the following is considered an example of consumer behavior?
A) Janice prefers to buy name-brand pain relievers like Tylenol and Advil, rather than the store
U
brand.
B) Javier generally gets gas on Monday mornings on his way to work.
C) Jessica prefers to buy her produce from the farmer's market instead of the grocery store.
D
D) Jeremy generally recycles his old newspapers and cardboard boxes.
E) All of the above are examples of consumer behavior.
Answer: E
Diff: 2
YL
Skill: Application
LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and
the components of strategic marketing.
AACSB: Application of knowledge
AB
3) Marketing and consumer behavior stem from the , which maintains that the essence
of marketing is satisfying consumers' needs, creating value and retaining customers.
A) production concept
B) product concept
C) selling concept
D) societal concept
E) marketing concept
Answer: E
Diff: 1
Skill: Concept
LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and
the components of strategic marketing.
AACSB: Analytical thinking
wertuio
, wertyujik
4) A(n) is a person who identifies a need or desire, makes a purchase, and then
disposes of a product.
A) marketer
B) consumer
C) influencer
D) content generator
Answer: B
Diff: 1
Skill: Application
LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and
the components of strategic marketing.
AACSB: Application of knowledge
ST
5) Tripp runs a product development division at a software company. His division was focused
on producing a word processing software that performs better and has more features than any
competitive product, so they added every feature that was technically feasible. However, they
found that consumers were satisfied with fewer features and unwilling to pay more for the
advanced software. Tripp and his team suffered from .
A) marketing myopia
U
B) over-segmentation
C) target marketing
D) technology devotion
D
E) marketing vision
Answer: A
Diff: 3
Skill: Application
YL
LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and
the components of strategic marketing.
AACSB: Application of knowledge
6) During historical periods when demand exceeded supply, businesses adopted the
AB
concept.
A) marketing
B) technology
C) societal
D) production
E) product
Answer: D
Diff: 2
Skill: Concept
LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and
the components of strategic marketing.
AACSB: Analytical thinking
wertuio
Consumer Behavior, 12th edition
by Leon Schiffman, Joseph Wisenblit
ST
U
D
YL
AB
, Table of Content
I. Consumers, Marketers, and Technology
1.Technology-Driven Consumer Behavior
2.Segmentation, Targeting, and Positioning
II. The Consumer as an Individual
3.Consumer Motivation and Personality
4.Consumer Perception
5.Consumer Learning
6.Consumer Attitude Formation and Change
III. Communication and Consumer Behavior
ST
7.Persuading Consumers
8.From Print and Broadcast Advertising to Social and Mobile Media
9.Reference Groups and Word-of-Mouth
U
IV. Consumers in their Social and Cultural Settings
10.The Family and Its Social Standing
D
11.Culture’s Influence on Consumer Behavior
12.Subcultures and Consumer Behavior
YL
13.Cross-Cultural Consumer Behavior: An International Perspective
V. Consumer Decision-Making, Marketing Ethics, and Consumer Research
14.Consumer Decision-Making and Diffusion of Innovations
AB
15.Marketing Ethics and Social Responsibility
16.Consumer Research
, All Chapters Included
wertyujik
All Answers Included
Consumer Behavior, 12e (Schiffman/Wisenblit)
Chapter 1 Consumer Behavior: Information-Driven Consumer Behavior
1) Which of the following is the study of the processes involved when individuals or groups
select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and
desires?
A) lifestyle marketing
B) role theory
C) consumer behavior
D) marketing research
Answer: C
Diff: 1
Skill: Concept
ST
LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and
the components of strategic marketing.
AACSB: Reflective thinking
2) Which of the following is considered an example of consumer behavior?
A) Janice prefers to buy name-brand pain relievers like Tylenol and Advil, rather than the store
U
brand.
B) Javier generally gets gas on Monday mornings on his way to work.
C) Jessica prefers to buy her produce from the farmer's market instead of the grocery store.
D
D) Jeremy generally recycles his old newspapers and cardboard boxes.
E) All of the above are examples of consumer behavior.
Answer: E
Diff: 2
YL
Skill: Application
LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and
the components of strategic marketing.
AACSB: Application of knowledge
AB
3) Marketing and consumer behavior stem from the , which maintains that the essence
of marketing is satisfying consumers' needs, creating value and retaining customers.
A) production concept
B) product concept
C) selling concept
D) societal concept
E) marketing concept
Answer: E
Diff: 1
Skill: Concept
LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and
the components of strategic marketing.
AACSB: Analytical thinking
wertuio
, wertyujik
4) A(n) is a person who identifies a need or desire, makes a purchase, and then
disposes of a product.
A) marketer
B) consumer
C) influencer
D) content generator
Answer: B
Diff: 1
Skill: Application
LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and
the components of strategic marketing.
AACSB: Application of knowledge
ST
5) Tripp runs a product development division at a software company. His division was focused
on producing a word processing software that performs better and has more features than any
competitive product, so they added every feature that was technically feasible. However, they
found that consumers were satisfied with fewer features and unwilling to pay more for the
advanced software. Tripp and his team suffered from .
A) marketing myopia
U
B) over-segmentation
C) target marketing
D) technology devotion
D
E) marketing vision
Answer: A
Diff: 3
Skill: Application
YL
LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and
the components of strategic marketing.
AACSB: Application of knowledge
6) During historical periods when demand exceeded supply, businesses adopted the
AB
concept.
A) marketing
B) technology
C) societal
D) production
E) product
Answer: D
Diff: 2
Skill: Concept
LO: 1.1: To understand the evolution of the marketing concept, what consumer behavior is, and
the components of strategic marketing.
AACSB: Analytical thinking
wertuio
