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WGU MBA C216 Mickayla Irwin Running Head: Tempo Biking Stockholder Report

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WGU MBA C216 Mickayla Irwin Running Head: Tempo Biking Stockholder Report

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WGU MBA C216 Mickayla Irwin

Running Head: Tempo Biking

Stockholder Report 1




Tempo Biking Stockholder Report

Mickayla Irwin




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Tables of Contents

Corporate Strategic Thrusts… pg. 3

Non-Financial Decisions… pg. 3

Financial Decisions… pg. 4

Two Decisions that would be Changed… pg. 4

Two Decisions with Positive Impact… pg. 6

Return on Equity… pg. 7

Company Valuation … pg. 9

Business Analysis … pg. 14

Statement of Cash Flows … pg. 16

Conscious Score Card … pg. 18




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Stockholder Report


During the last six quarters at Tempo Biking, four of our corporate thrust

have aided in the drive of both our financial and non-financial decisions.

These corporate thrusts include Selective Distribution, Superior Customer

Value, Cautious Risk-Taking, and Embracing Conscious Capitalism.


Following the path of selective distribution, Tempo Biking decided to focus

on two markets, New York City and Amsterdam. While competitors were

expanding to all markets, we focused on developing in the markets with

the greatest potential. From the beginning, Tempo Biking focused solely on

two market segments; Recreational and Mountain Biking. New York City

had the highest market potential for the mountain biking segment and the

second-highest market potential for recreational biking segment. We

opened our second and final store in Amsterdam. Amsterdam had the

highest market potential for recreational biking and the second-highest

potential for mountain biking. Focusing on these two markets, New York

and Amsterdam, seemed to be the most reasonable non-financial move to

align with our ideals of selecting markets with the greatest potential.



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