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Introduction To Behavioral Economics 1St Edition David Just Test Bank Final Study Guide 2026 Solved Questions Fully Correct

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INTRODUCTION TO BEHAVIORAL ECONOMICS 1ST EDITION DAVID JUST TEST BANK FINAL STUDY GUIDE 2026 SOLVED QUESTIONS FULLY CORRECT

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INTRODUCTION TO BEHAVIORAL
ECONOMICS 1ST EDITION DAVID JUST TEST
BANK FINAL STUDY GUIDE 2026 SOLVED
QUESTIONS FULLY CORRECT

⫸ The rational consumer Answer: - classic economics
- classic persuasion psychology
- core ideas:
—> consumer makes rational decisions
—> based on complete information


⫸ Classic persuasion psychology Answer: - Theory of Reasoned Action
- Theory of planned behavior
- still popular with for example communication managers, governmental
communication, social marketing managers etc


⫸ Precursors of the idea of 'multiple minds' Answer: - old greek (plato,
artistotle...)
- philosophers (augustine, aquinas...)
- psychologists (helmholtz, william james...)
- biologists (william hamilton...)
- depth psychologists (Freud, Jung...)

, ⫸ Kahneman & Tversky Answer: Most prominent in S1/S2 promotors
—> 2 different minds, but interacting minds!


⫸ System 1 Answer: - intuitive/ heuristic decision making
- implicit attitude formation processes (low-effort)
- nonverbal meaning making and communication processes
- art


⫸ System 2 Answer: - Rational/ systematic decision making
- Explicit attitude formation processes (high-effort)
- Verbal meaning making and communication processes
- copy


⫸ Behavioral economics S1 vs S2 Answer: S1: intuitive/heuristic
decision making
S2: rational/systematic decision making


⫸ General & social psychology S1 vs S2 Answer: S1: Implicit attitude
decision making
S2: Explicit attitude formation processes


⫸ Communication science S1 vs S2 Answer: S1: nonverbal meaning
making and com processes

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