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Test Bank for Principles of Marketing 17th Edition
By Philip Kotler & Gary Armstrong
All Chapters (1–20) |Q&A Verified | Grade A+ Assured
ISBN 9780134492513
, THIS DOCUMENT BELONGS TO TESTBANKSPROF
TABLE OF CONTENTS
Chapter 1 Marketing: Creating Customer Value and Engagement ......................................................... 3
Chapter 2 Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and
Relationships ............................................................................................................................................... 1
Chapter 3 Analyzing the Marketing Environment ................................................................................... 1
Chapter 4 Managing Marketing Information to Gain Customer Insights ............................................... 1
Chapter 5 Consumer Markets and Buyer Behavior ................................................................................. 1
Chapter 6 Business Markets and Business Buyer Behavior ................................................................... 1
Chapter 7 Customer Value-Driven Marketing Strategy: Creating Value for Target Customers............. 1
Chapter 8 Products, Services, and Brands: Building Customer Value.................................................... 1
Chapter 9 Developing New Products and Managing the Product Life Cycle ......................................... 1
Chapter 10 Pricing: Understanding and Capturing Customer Value ..................................................... 1
Chapter 11 Pricing Strategies: Additional Considerations ...................................................................... 1
Chapter 12 Marketing Channels: Delivering Customer Value ................................................................ 1
Chapter 13 Retailing and Wholesaling ..................................................................................................... 1
Chapter 14 Engaging Consumers and Communicating Customer Value: Integrated Marketing
Communications Strategy........................................................................................................................... 1
Chapter 15 Advertising and Public Relations .......................................................................................... 1
Chapter 16 Personal Selling and Sales Promotion ................................................................................... 1
Chapter 17 Direct, Online, Social Media, and Mobile Marketing ............................................................ 1
Chapter 18 Creating Competitive Advantage .......................................................................................... 1
Chapter 19 The Global Marketplace ......................................................................................................... 1
Chapter 20 Sustainable Marketing: Social Responsibility and Ethics ..................................................... 1
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Chapter 1 Marketing: Creating Customer Value and Engagement
1) Which of the following is NOT an accurate description of modern marketing?
A) Marketing is the creation of value for customers.
B) Marketing involves managing profitable customer relationships.
C) Marketing emphasizes selling and advertising exclusively.
D) Marketing involves satisfying customers' needs.
E) Marketing is building value-laden exchange relationships with
customers.
Answer: C
AACSB: Analytical thinking
Skill: Concept
Objective: LO 1.1: Define marketing and outline the steps in the marketing process.
Difficulty: Moderate
2) According to management guru Peter Drucker, "The aim of marketing is to ."
A) maximize profits of the company
B) emphasize customer wants and not customer needs
C) make selling unnecessary
D) fulfill unrealistic customer expectations
E) sell
products
Answer: C
Skill: Concept
, THIS DOCUMENT BELONGS TO TESTBANKSPROF
Objective: LO 1.1: Define marketing and outline the steps in the marketing process.
Difficulty: Easy
3) Marketing is defined as a social and managerial process by which individuals
and organizations obtain what they need and want through .
A) research and development
B) innovation and creativity
C) manufacturing efficiencies
D) value creation and exchange
E) sales and revenue
creation
Answer: D
AACSB: Application of knowledge
Skill: Concept
Objective: LO 1.1: Define marketing and outline the steps in the marketing process.
Difficulty: Moderate
4) According to the five-step model of the marketing process, which of the following is
the final step in creating value for customers?
A) designing a customer-driven marketing strategy
B) understanding the marketplace and customer needs
C) constructing an integrated marketing program that delivers superior value
D) building profitable relationships and creating customer delight
E) capturing value from customers to create profit and customer
equity
Test Bank for Principles of Marketing 17th Edition
By Philip Kotler & Gary Armstrong
All Chapters (1–20) |Q&A Verified | Grade A+ Assured
ISBN 9780134492513
, THIS DOCUMENT BELONGS TO TESTBANKSPROF
TABLE OF CONTENTS
Chapter 1 Marketing: Creating Customer Value and Engagement ......................................................... 3
Chapter 2 Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and
Relationships ............................................................................................................................................... 1
Chapter 3 Analyzing the Marketing Environment ................................................................................... 1
Chapter 4 Managing Marketing Information to Gain Customer Insights ............................................... 1
Chapter 5 Consumer Markets and Buyer Behavior ................................................................................. 1
Chapter 6 Business Markets and Business Buyer Behavior ................................................................... 1
Chapter 7 Customer Value-Driven Marketing Strategy: Creating Value for Target Customers............. 1
Chapter 8 Products, Services, and Brands: Building Customer Value.................................................... 1
Chapter 9 Developing New Products and Managing the Product Life Cycle ......................................... 1
Chapter 10 Pricing: Understanding and Capturing Customer Value ..................................................... 1
Chapter 11 Pricing Strategies: Additional Considerations ...................................................................... 1
Chapter 12 Marketing Channels: Delivering Customer Value ................................................................ 1
Chapter 13 Retailing and Wholesaling ..................................................................................................... 1
Chapter 14 Engaging Consumers and Communicating Customer Value: Integrated Marketing
Communications Strategy........................................................................................................................... 1
Chapter 15 Advertising and Public Relations .......................................................................................... 1
Chapter 16 Personal Selling and Sales Promotion ................................................................................... 1
Chapter 17 Direct, Online, Social Media, and Mobile Marketing ............................................................ 1
Chapter 18 Creating Competitive Advantage .......................................................................................... 1
Chapter 19 The Global Marketplace ......................................................................................................... 1
Chapter 20 Sustainable Marketing: Social Responsibility and Ethics ..................................................... 1
, THIS DOCUMENT BELONGS TO TESTBANKSPROF
Chapter 1 Marketing: Creating Customer Value and Engagement
1) Which of the following is NOT an accurate description of modern marketing?
A) Marketing is the creation of value for customers.
B) Marketing involves managing profitable customer relationships.
C) Marketing emphasizes selling and advertising exclusively.
D) Marketing involves satisfying customers' needs.
E) Marketing is building value-laden exchange relationships with
customers.
Answer: C
AACSB: Analytical thinking
Skill: Concept
Objective: LO 1.1: Define marketing and outline the steps in the marketing process.
Difficulty: Moderate
2) According to management guru Peter Drucker, "The aim of marketing is to ."
A) maximize profits of the company
B) emphasize customer wants and not customer needs
C) make selling unnecessary
D) fulfill unrealistic customer expectations
E) sell
products
Answer: C
Skill: Concept
, THIS DOCUMENT BELONGS TO TESTBANKSPROF
Objective: LO 1.1: Define marketing and outline the steps in the marketing process.
Difficulty: Easy
3) Marketing is defined as a social and managerial process by which individuals
and organizations obtain what they need and want through .
A) research and development
B) innovation and creativity
C) manufacturing efficiencies
D) value creation and exchange
E) sales and revenue
creation
Answer: D
AACSB: Application of knowledge
Skill: Concept
Objective: LO 1.1: Define marketing and outline the steps in the marketing process.
Difficulty: Moderate
4) According to the five-step model of the marketing process, which of the following is
the final step in creating value for customers?
A) designing a customer-driven marketing strategy
B) understanding the marketplace and customer needs
C) constructing an integrated marketing program that delivers superior value
D) building profitable relationships and creating customer delight
E) capturing value from customers to create profit and customer
equity
