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, Peter W. Cardon
_ University of Southern California
, Mc
Graw
Hill
Education
BUSINESS COMMUNICATION: DEVELOPING LEADERS FOR A NETWORKED WORLD, THIRD EDITION
Published by McGraw-Hill Education, 2 Penn Plaza, New York, NY 10121. Copyright © 2018 by McGraw-Hill
Education. All rights reserved. Printed in the United States of America. Previous edition © 2016 and 2014. No
part of this publication may be reproduced or distributed in any form or by any means, or stored in a database
or retrieval system, without the prior written consent of McGraw-Hill Education, including, but not limited to,
in any network or other electronic storage or transmission, or broadcast for distance learning.
Some ancillaries, including electronic and print components, may not be available to customers outside the
United States.
This book is printed on acid-free paper.
234567890
LMN 21 20 19 18 17
ISBN 978-1-259-69451-6
MHID 1-259-69451-8
Chief Product Officer, SVP Products & Markets: G. Scott Virkler
Vice President, General Manager, Products & Markets: Michael Ryan
Vice President, Content Design & Delivery: Betsy Whalen
Managing Director: Susan Gouijnstook
Brand Manager: Anke Weekes
Director, Product Development: Meghan Campbell
Marketing Manager: Michael Gedatus and Necco McKinley
Marketing Coordinator: Brittany Bernhold
Product Developer: Kelly I. Pekelder
Digital Product Analyst: Kerry Shanahan
Director, Content Design & Delivery: Terri Schiesl
Program Manager: Mary Conzachi
Content Project Managers: Christine Vaughan and Evan Roberts
Buyer: Susan K. Culbertson
Design: Egzon Shaqiri
Content Licensing Specialists: DeAnna Dausener and Ann Maie Jannette
Cover Images: ©Shutterstock/VLADGRIN; ©Shutterstock/Mario7
Compositor: MPS Limited
Typeface: 10.5/12 STIX General
Printer: LSC Communications
All credits appearing on page or at the end of the book are considered to be an extension of the copyright page.
Social media icons/infographic interior image: VLADGRIN/Getty Images
Library of Congress Control Number: 2016962089.
The Internet addresses listed in the text were accurate at the time of publication. The inclusion of a website does
not indicate an endorsement by the authors or McGraw-Hill Education, and McGraw-Hill Education does not
guarantee the accuracy of the information presented at these sites.
mheducation.com/highered
Developi ng leade rs for anetwor
i} .
*
=
a sis ghis an
wi
2 ,
o- FiSee
a.
,a
PETER W CARDON
: v
Al: t
=
Hd
, 2 with fund
Pe
caw
ia
, Peter W. Cardon
_ University of Southern California
, Mc
Graw
Hill
Education
BUSINESS COMMUNICATION: DEVELOPING LEADERS FOR A NETWORKED WORLD, THIRD EDITION
Published by McGraw-Hill Education, 2 Penn Plaza, New York, NY 10121. Copyright © 2018 by McGraw-Hill
Education. All rights reserved. Printed in the United States of America. Previous edition © 2016 and 2014. No
part of this publication may be reproduced or distributed in any form or by any means, or stored in a database
or retrieval system, without the prior written consent of McGraw-Hill Education, including, but not limited to,
in any network or other electronic storage or transmission, or broadcast for distance learning.
Some ancillaries, including electronic and print components, may not be available to customers outside the
United States.
This book is printed on acid-free paper.
234567890
LMN 21 20 19 18 17
ISBN 978-1-259-69451-6
MHID 1-259-69451-8
Chief Product Officer, SVP Products & Markets: G. Scott Virkler
Vice President, General Manager, Products & Markets: Michael Ryan
Vice President, Content Design & Delivery: Betsy Whalen
Managing Director: Susan Gouijnstook
Brand Manager: Anke Weekes
Director, Product Development: Meghan Campbell
Marketing Manager: Michael Gedatus and Necco McKinley
Marketing Coordinator: Brittany Bernhold
Product Developer: Kelly I. Pekelder
Digital Product Analyst: Kerry Shanahan
Director, Content Design & Delivery: Terri Schiesl
Program Manager: Mary Conzachi
Content Project Managers: Christine Vaughan and Evan Roberts
Buyer: Susan K. Culbertson
Design: Egzon Shaqiri
Content Licensing Specialists: DeAnna Dausener and Ann Maie Jannette
Cover Images: ©Shutterstock/VLADGRIN; ©Shutterstock/Mario7
Compositor: MPS Limited
Typeface: 10.5/12 STIX General
Printer: LSC Communications
All credits appearing on page or at the end of the book are considered to be an extension of the copyright page.
Social media icons/infographic interior image: VLADGRIN/Getty Images
Library of Congress Control Number: 2016962089.
The Internet addresses listed in the text were accurate at the time of publication. The inclusion of a website does
not indicate an endorsement by the authors or McGraw-Hill Education, and McGraw-Hill Education does not
guarantee the accuracy of the information presented at these sites.
mheducation.com/highered
