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A
Words used to encourage a prospect to take a particular action best
describes: Ans✓✓✓Call to action
Permission given for e-mails to be sent to you best describes:
Ans✓✓✓Opt-in
A folder to organize content best describes: Ans✓✓✓Directory
An Internet connection that delivers a relatively high bit rate, at or above
256 kilobits per second best describes: Ans✓✓✓Broadband
The link that allows users to remove themselves from an e-mail list they
no longer wish to receive. This is a required element for all e-mails sent
to a list of people best describes: Ans✓✓✓Unsuscribe Link
All the content that can be seen on a screen without scrolling down best
describes: Ans✓✓✓Above the Fold
Who developed the rules for the World Wide Web and earned the title of
the "Web's father"?: Ans✓✓✓Tim-Berners Lee
,Any of a family of local area networks available as hotspots in public
areas such as cafes and airport terminals, either for free or for a one-
time-use charge or subscription fee best describes: Ans✓✓✓Wifi
The unique name that identifies an Internet site, consisting of one top-
level and one or more lower-level designators best describes:
Ans✓✓✓Domain
What year was e-mail first used: Ans✓✓✓
A domain that is part of a larger domain best describes:
Ans✓✓✓Subdomain
What year did the Department of Defense's ARPANET go live:
Ans✓✓✓1969
Who bought YouTube for $1.6 billion Ans✓✓✓Google
The top-level domain, uppermost in the hierarchy of domain names best
describes: Ans✓✓✓TLD
The company that is providing you with access to Internet (MWEB,
AOL, Yahoo!) best describes: Ans✓✓✓Internet Service Provider
,E-mail sent to someone who has not requested to receive it best
describes: Ans✓✓✓Spam emails
The ratio of cost to profit best describes: Ans✓✓✓Return on Investment
(ROI)
Third generation of mobile communications systems; enabling network
operators to offer users a wider range of more advanced services while
achieving greater network capacity best describes: Ans✓✓✓3G
The percent of e-mails determined as opened out of the total number of
e-mails sent best describes: Ans✓✓✓Open Rate
A value used to identify a device that is connected to the Internet,
usually expressed as four numbers separated by periods, such as
216.239.51.99, best describes: Ans✓✓✓IP Address
The fourth step of online reputation management is: Ans✓✓✓Evolving
your strategy
An easy way to for users to aggregate and access the information on a
Web site via a direct feed without all the extra useless information best
describes: Ans✓✓✓Really simple syndication (RSS)
, Standard wording about an organization that usually appears at the foot
of a press release, similar to the "About the Author" section of a
syndicate online article, best describes: Ans✓✓✓BoilerPlate
Online reputation management software, developed by Quirk
eMarketing, that allows for real-time monitoring of a brand on the Web
best describes: Ans✓✓✓Brands Eye
Company history, logos and images, contact information, key executive
biographies, and pertinent background information should all be part of:
Ans✓✓✓Online Press room
An online blogger wrote about his bad experience with computer maker
Dell. Dell failed to respond, and the negative word spread--resulting in
insurmountable damage for Dell. This is now known as: Ans✓✓✓"Dell
Hell" phenomenon
An electronic or paper document issued to the media with the intention
of gaining news coverage best describes: Ans✓✓✓Press Release
A mechanism used in a blog that shows a list of entries in other blogs
that refer to a post on the first blog best describes: Ans✓✓✓Trackback
What you see when you perform a search on a search engine best
describes: Ans✓✓✓Search Engine Results