1 and assignment handling,
For Expert help
Hospitality Sales and Marketing - Exam 3
Questions and Answers (100% Correct
Answers) Already Graded A+
Internal Marketing Ans: Company and employee
External Marketing Ans: Company and customers
© 2026 Assignment Expert
Interactive Marketing Ans: employee and customer
What is Internal Marketing? Ans: - marketing must be embraced by all
Guru01 - Stuvia
employees
- involves marketing to the firm's internal customers, its employees
External Marketing Ans: brings customers, but does little good if
employees do not perform to the guest's expectations
NRA Ans: National Restaurant Association
- a study by the NRA found the most important issue facing food-service
managers was employees
Moment of Truth Ans: occurs when an employee and customer have
contact
Employee Satisfaction and Customer Satisfaction Link Ans: - Employee
satisfaction creates customer satisfaction
, 2 and assignment handling,
For Expert help
- customer dissatisfaction reduces employee satisfaction
- this is a two-way effect
First Step in Internal Marketing Process Ans: Establish a service culture
Service Culture Ans: a culture that supports customer service through
policies, procedures, reward systems, and actions
© 2026 Assignment Expert
Organizational Culture Ans: the pattern of shared values and beliefs that
gives members of an organization meaning, providing them with the
rules for behavior in the organization
Guru01 - Stuvia
Price Ans: - copy or consider your competitor's price
- select a target market
- and think (analyze) how much your main customers can afford to pay
you for your products
Internal Factors to Consider When Setting Prices Ans: Internal Factors
- marketing objectives
- marketing mix strategy
- costs
- organization for pricing
For Expert help
Hospitality Sales and Marketing - Exam 3
Questions and Answers (100% Correct
Answers) Already Graded A+
Internal Marketing Ans: Company and employee
External Marketing Ans: Company and customers
© 2026 Assignment Expert
Interactive Marketing Ans: employee and customer
What is Internal Marketing? Ans: - marketing must be embraced by all
Guru01 - Stuvia
employees
- involves marketing to the firm's internal customers, its employees
External Marketing Ans: brings customers, but does little good if
employees do not perform to the guest's expectations
NRA Ans: National Restaurant Association
- a study by the NRA found the most important issue facing food-service
managers was employees
Moment of Truth Ans: occurs when an employee and customer have
contact
Employee Satisfaction and Customer Satisfaction Link Ans: - Employee
satisfaction creates customer satisfaction
, 2 and assignment handling,
For Expert help
- customer dissatisfaction reduces employee satisfaction
- this is a two-way effect
First Step in Internal Marketing Process Ans: Establish a service culture
Service Culture Ans: a culture that supports customer service through
policies, procedures, reward systems, and actions
© 2026 Assignment Expert
Organizational Culture Ans: the pattern of shared values and beliefs that
gives members of an organization meaning, providing them with the
rules for behavior in the organization
Guru01 - Stuvia
Price Ans: - copy or consider your competitor's price
- select a target market
- and think (analyze) how much your main customers can afford to pay
you for your products
Internal Factors to Consider When Setting Prices Ans: Internal Factors
- marketing objectives
- marketing mix strategy
- costs
- organization for pricing
