Studienführer, Klassennotizen & Zusammenfassungen

BA 303 - Chapter 16 Quiz 100% Correct When the members of a marketing channel operate to satisfy their own objectives and maximize their own profits, often at the expense of the other members, the channel operates as a contractual vertical marketing system an independent marketing channel a corporate vertical marketing system an administered vertical marketing system a vertical marketing system - Correct Answer ️️ -an independent marketing channel. As the dominant member of the chan...

BA 303 Exam 1

When the members of a marketing channel operate to satisfy their own objectives and maximize their own profits, often at the expense of the other members, the channel operates as a contractual vertical marketing system an independent marketing channel a corporate vertical marketing system an administered vertical marketing system a vertical marketing system : an independent marketing channel. As the dominant member of the channel of distribution, Coca-Cola holds a lot of power in th...

Product : The set of features, functions, and benefits that customers purchase. May consist of a combination of tangible and intangible attributes. Marketers think in terms of planning product on three levels: : -Core Product -Tangible Product -Augmented Product Core Product : The primary purpose of the product. Why the customer buys it (ex. Pen for writing). Tangible Product : The specific features that are part of the product. Can be tangible/intangible (ex. color, style, price)...

three steps in developing successful marketing plan : 1) develop clear understanding of customers 2) develop a product and marketing mix that is sensitive to the desire and needs of customers 3) develop positioning strategy that differentiates product from competitive alternatives target marketing : process of choosing a market segment in order to concentrate marketing effort (selecting of the segment and these are the ones i want to market to) majority fallacy : most markers are at...

Channel Systems : Major decision areas for designing channel systems 1. Types of intermediaries to use 2. Number of intermediaries to be included in the channel 3. Terms and responsibilities expected of channel members Types of Intermediaries : 1. Retailers 2. Wholesalers/Distributors 3. Manufacturer's Sales Office and Branches Retailers : Retailing includes all activities directly related to the sale of goods and services to the ultimate consumer for personal non-business use ...

Some of the diverse areas of responsibility for marketing include the following: : Selling Promotion Product Management Product Development Pricing Distribution Advertising Public Relations THE DEFINITION OF MARKETING: : The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services in order to create mutually beneficial exchanges that satisfy individual and organizational objectives. MARKETING MIX: 2 | P a g e : The vario...

One of the ways that Walmart has been able to reduce the prices of its products, and add value to its customers, is by its continuing focus on streamlining all its _____ functions. sales production management RFID marketing supply chain management : supply chain management Walmart probably has the most ____ in its supply chain relationships because of its size, negotiating strength, and its commitment to improvement in its supply chain performance. solidarity power weakness fr...

From the perspective of Domino's, as described in the video, which of these is part of the outbound supply chain? manufacturing pizza dough developing a relationship with a new cheese supplier surveying customers about their satisfaction with the website purchasing raw materials (such as sugar) delivering ingredients to Domino's stores : delivering ingredients to Domino's stores In the Domino's "hub and spokes" organization described in the case, the hub is similar to a(n) vend...

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