Studienführer, Klassennotizen & Zusammenfassungen

BA 303 exam 1

BA 303 exam 2 psu

BA 303 Exam #2

BA 303 Exam 3

BA 303 - Chapter 16 Quiz

BA 303 - Chapter 16 Domino's

Some of the diverse areas of responsibility for marketing include the following: : Selling Promotion Product Management Product Development Pricing Distribution Advertising Public Relations THE DEFINITION OF MARKETING: : The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services in order to create mutually beneficial exchanges that satisfy individual and organizational objectives. MARKETING MIX: 2 | P a g e : The vario...

Channel Systems : Major decision areas for designing channel systems 1. Types of intermediaries to use 2. Number of intermediaries to be included in the channel 3. Terms and responsibilities expected of channel members Types of Intermediaries : 1. Retailers 2. Wholesalers/Distributors 3. Manufacturer's Sales Office and Branches Retailers : Retailing includes all activities directly related to the sale of goods and services to the ultimate consumer for personal non-business use ...

Product : The set of features, functions, and benefits that customers purchase. May consist of a combination of tangible and intangible attributes. Marketers think in terms of planning product on three levels: : -Core Product -Tangible Product -Augmented Product Core Product : The primary purpose of the product. Why the customer buys it (ex. Pen for writing). Tangible Product : The specific features that are part of the product. Can be tangible/intangible (ex. color, style, price)...