Theories of Marketing

Completed the course successfully on the first semester of academic year 2023/2024. Very up to date detailed notes that include all lectures, q&a's, and literature: articles. I also have a bundle with answers to reading questions & answers. Check it out and good luck :)

Theories of Marketing: weekly reading questions and answers (relevant for exam open-questions). Bundle: Theories of Marketing Summary from year 2023/2024 (BA Master's UvA).

This summary includes all articles and knowledge clips and discusses some of the lectures.

Includes lecture notes+knowledge clips+articleson the lecture

This document contains lecture notes+knowledge clips+ some articles

This summary includes the materials from all knowledge clips, class discussions and tutorials with a detailed explanation of examples. It also includes a summary of all weekly articles and the reading questions and quiz questions from all weeks. Please note that there are some reading questions without answers.

- Theories of Marketing - Extensive summary of all lectures, knowledge clips and answers to the research questions

This is an all-including summary of all materials for the Theories of Marketing course. Including articles summaries, notes of lectures and knowledge clips.