Theories of Marketing

All lectures and knowledge clips from the course Theories of Marketing (UvA), including pictures and tables. From February/March 2021.

Summary of the mandatory lecture clips of Theories of Marketing, including a short summary of all articles.

Summary of all the mandatory articles of Theories of Marketing

This extensive summary of all the articles/lectures/slides of the Theories of Marketing course will provide you all the information needed to brilliantly pass your exam. I got 9

Hereby, a 'transcript' of all knowledge clips of theories of marketing, whereby all the important parts are typed combined with examples.

Comprehensive summary of all articles in a table inclusive the method, main findings, main conclusions.

Alle rijtjes van het vak Theories of marketing onder elkaar en uitgewerkt. Links tussen verschillende theorieën, similarities and differences. Uitleg modellen.

Answers to all the weekly reading questions of topic 1 - 5. Made in 2021/2022. Can be used to test your knowledge of the articles and how they link together (important for exam!).