Market Models

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Samenvatting boek: Modeling Markets Analyzing Marketing Phenomena and Improving Marketing Decision Making Leeflang, P., Wieringa, J.E., Bijmolt, T.H.A., Pauwels, K.H. 2015 Summary: -Modeling Markets (2015) Chapter 1-6 -Wittink, Addona, Hawkes & Porter – Scan*Pro: Estimation, Validation And Use of Promotional Effects Based on Scanner Data. - Baron & Kenny. 1986. The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations....