Consumer Behavior

Michael Solomon (2018) Consumer Behavior: Buying, Having, and Being, Global Edition ISBN: 9781292153100

• Summary
•  • 49 pages • 
• By  jurreaarts

A full summary of the course CM2062 Consumer Behaviour & Marketing Action, including all chapters required for reading from Solomon (2017), articles and all lecture notes (examples included).

• Summary
•  • 73 pages • 
• By  bahoang

This summary is written for the course Consumer and Marketing (formerly Marketing 2). It is a summary for the first interim test (22-2-18). Chapters 2 - 6, 8 from the book are discussed.

• Summary
•  • 37 pages • 
• By  thomas_dreessen

This practice exam of the book "Consumer Behavior: Buying, Having, Being" by Solomon & Michael R, questions you about the most important topics of CH1 to CH8. The questions are formulated the same as can be expected during the exam and will help you learn about the most important topics. Meanwhile, the practice exam makes you aware of the silly differences that are hidden within the theories and models. Includes questions and answers.

• Exam
•  • 8 pages • 
• By  Geoffreyvdvet

Following the course, this document explains key concept out of the lectures and course literature in a structured manner

• Study guide
•  • 20 pages • 
• By  m-sthiele

This extensive, but simply written summary of the book Consumer Behavior will lead you through the topics in a logical way and will help you to understand the topics being discussed. The summary is filled with illustrations that clarify the theories and models per chapter. By reading this summary only, there is no need to read the book in order for you to pass the exam. Good luck!

• Summary
•  • 24 pages • 
• By  Geoffreyvdvet

This extensive, but simply written summary of the book Consumer Behavior will lead you through the topics in a logical way and will help you to understand the topics being discussed. The summary is filled with illustrations that clarify the theories and models per chapter. By reading this summary only, there is no need to read the book in order for you to pass the exam. Good luck!

• Summary
•  • 24 pages • 
• By  Geoffreyvdvet

The complete summary of chapters 2 to 6 8, for the first intermediate test of Consumer & Marketing. Clear summary with all concepts and models.

• Summary
•  • 40 pages • 
• By  student500

This summary contains all the core material and core concepts for the Consumer & Marketing section of chapter 7.9 & 11 (intermediate test 2)

• Summary
•  • 31 pages • 
• By  student500

Consumer Marketing Midterm 1 2018 - Terminology & summary

• Summary
•  • 16 pages • 
• By  alexanderchan

A full summary of the course CM2062 Consumer Behaviour & Marketing Action, including all chapters required for reading from Solomon (2017), articles and all lecture notes (examples included).

• Summary
•  • 73 pages • 
• By  bahoang

This summary is written for the course Consumer and Marketing (formerly Marketing 2). It is a summary for the first interim test (22-2-18). Chapters 2 - 6, 8 from the book are discussed.

• Summary
•  • 37 pages • 
• By  thomas_dreessen

This practice exam of the book "Consumer Behavior: Buying, Having, Being" by Solomon & Michael R, questions you about the most important topics of CH1 to CH8. The questions are formulated the same as can be expected during the exam and will help you learn about the most important topics. Meanwhile, the practice exam makes you aware of the silly differences that are hidden within the theories and models. Includes questions and answers.

• Exam
•  • 8 pages • 
• By  Geoffreyvdvet

Following the course, this document explains key concept out of the lectures and course literature in a structured manner

• Study guide
•  • 20 pages • 
• By  m-sthiele

This extensive, but simply written summary of the book Consumer Behavior will lead you through the topics in a logical way and will help you to understand the topics being discussed. The summary is filled with illustrations that clarify the theories and models per chapter. By reading this summary only, there is no need to read the book in order for you to pass the exam. Good luck!

• Summary
•  • 24 pages • 
• By  Geoffreyvdvet

This extensive, but simply written summary of the book Consumer Behavior will lead you through the topics in a logical way and will help you to understand the topics being discussed. The summary is filled with illustrations that clarify the theories and models per chapter. By reading this summary only, there is no need to read the book in order for you to pass the exam. Good luck!

• Summary
•  • 24 pages • 
• By  Geoffreyvdvet

The complete summary of chapters 2 to 6 8, for the first intermediate test of Consumer & Marketing. Clear summary with all concepts and models.

• Summary
•  • 40 pages • 
• By  student500

This summary contains all the core material and core concepts for the Consumer & Marketing section of chapter 7.9 & 11 (intermediate test 2)

• Summary
•  • 31 pages • 
• By  student500

This practice exam of the book "Consumer Behavior: Buying, Having, Being" by Solomon & Michael R, questions you about the most important topics of CH1 to CH8. The questions are formulated the same as can be expected during the exam and will help you learn about the most important topics. Meanwhile, the practice exam makes you aware of the silly differences that are hidden within the theories and models. Includes questions and answers.

• Exam
•  • 8 pages • 
• By  Geoffreyvdvet

Consumer Marketing Midterm 1 2018 - Terminology & summary

• Summary
•  • 16 pages • 
• By  alexanderchan