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Consumer Behavior
Michael G. Solomon - ISBN: 9781292153100
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On this page you find summaries, notes, study guides and many more for the textbook Consumer Behavior, written by Michael G. Solomon. The summaries are written by students themselves, which gives you the best possible insight into what is important to study about this book. Subjects like Consumer Behavior, Solomon, BUAS, NHTV, Breda University of Applied Sciences, Exam, Customer Relationship Management & Leisure Management will be dealt with.
Popular summaries Consumer Behavior Notes

Michael Solomon (2018) Consumer Behavior: Buying, Having, and Being, Global Edition
ISBN: 9781292153100
- Summary
- • 49 pages •
Michael Solomon (2018) Consumer Behavior: Buying, Having, and Being, Global Edition
ISBN: 9781292153100

A full summary of the course CM2062 Consumer Behaviour & Marketing Action, including all chapters required for reading from Solomon (2017), articles and all lecture notes (examples included).
- Summary
- • 73 pages •
A full summary of the course CM2062 Consumer Behaviour & Marketing Action, including all chapters required for reading from Solomon (2017), articles and all lecture notes (examples included).

This practice exam of the book "Consumer Behavior: Buying, Having, Being" by Solomon & Michael R, questions you about the most important topics of CH1 to CH8. The questions are formulated the same as can be expected during the exam and will help you learn about the most important topics. Meanwhile, the practice exam makes you aware of the silly differences that are hidden within the theories and models. Includes questions and answers.
- Exam (elaborations)
- • 8 pages •
This practice exam of the book "Consumer Behavior: Buying, Having, Being" by Solomon & Michael R, questions you about the most important topics of CH1 to CH8. The questions are formulated the same as can be expected during the exam and will help you learn about the most important topics. Meanwhile, the practice exam makes you aware of the silly differences that are hidden within the theories and models. Includes questions and answers.

This summary is written for the course Consumer and Marketing (formerly Marketing 2). It is a summary for the first interim test (22-2-18). Chapters 2 - 6, 8 from the book are discussed.
- Summary
- • 37 pages •
This summary is written for the course Consumer and Marketing (formerly Marketing 2). It is a summary for the first interim test (22-2-18). Chapters 2 - 6, 8 from the book are discussed.

This extensive, but simply written summary of the book Consumer Behavior will lead you through the topics in a logical way and will help you to understand the topics being discussed. The summary is filled with illustrations that clarify the theories and models per chapter. By reading this summary only, there is no need to read the book in order for you to pass the exam. Good luck!
- Summary
- • 24 pages •
This extensive, but simply written summary of the book Consumer Behavior will lead you through the topics in a logical way and will help you to understand the topics being discussed. The summary is filled with illustrations that clarify the theories and models per chapter. By reading this summary only, there is no need to read the book in order for you to pass the exam. Good luck!

Following the course, this document explains key concept out of the lectures and course literature in a structured manner
- Study guide
- • 20 pages •
Following the course, this document explains key concept out of the lectures and course literature in a structured manner

This extensive, but simply written summary of the book Consumer Behavior will lead you through the topics in a logical way and will help you to understand the topics being discussed. The summary is filled with illustrations that clarify the theories and models per chapter. By reading this summary only, there is no need to read the book in order for you to pass the exam. Good luck!
- Summary
- • 24 pages •
This extensive, but simply written summary of the book Consumer Behavior will lead you through the topics in a logical way and will help you to understand the topics being discussed. The summary is filled with illustrations that clarify the theories and models per chapter. By reading this summary only, there is no need to read the book in order for you to pass the exam. Good luck!

English summary of Consumer behavior IMM second year 6th edition
- Summary
- • 98 pages •
English summary of Consumer behavior IMM second year 6th edition

The complete summary of chapters 2 to 6 8, for the first intermediate test of Consumer & Marketing. Clear summary with all concepts and models.
- Summary
- • 40 pages •
The complete summary of chapters 2 to 6 8, for the first intermediate test of Consumer & Marketing. Clear summary with all concepts and models.

This summary contains all the core material and core concepts for the Consumer & Marketing section of chapter 7.9 & 11 (intermediate test 2)
- Summary
- • 31 pages •
This summary contains all the core material and core concepts for the Consumer & Marketing section of chapter 7.9 & 11 (intermediate test 2)
Latest notes & summaries Consumer Behavior Notes

A full summary of the course CM2062 Consumer Behaviour & Marketing Action, including all chapters required for reading from Solomon (2017), articles and all lecture notes (examples included).
- Summary
- • 73 pages •
A full summary of the course CM2062 Consumer Behaviour & Marketing Action, including all chapters required for reading from Solomon (2017), articles and all lecture notes (examples included).

This practice exam of the book "Consumer Behavior: Buying, Having, Being" by Solomon & Michael R, questions you about the most important topics of CH1 to CH8. The questions are formulated the same as can be expected during the exam and will help you learn about the most important topics. Meanwhile, the practice exam makes you aware of the silly differences that are hidden within the theories and models. Includes questions and answers.
- Exam (elaborations)
- • 8 pages •
This practice exam of the book "Consumer Behavior: Buying, Having, Being" by Solomon & Michael R, questions you about the most important topics of CH1 to CH8. The questions are formulated the same as can be expected during the exam and will help you learn about the most important topics. Meanwhile, the practice exam makes you aware of the silly differences that are hidden within the theories and models. Includes questions and answers.

This summary is written for the course Consumer and Marketing (formerly Marketing 2). It is a summary for the first interim test (22-2-18). Chapters 2 - 6, 8 from the book are discussed.
- Summary
- • 37 pages •
This summary is written for the course Consumer and Marketing (formerly Marketing 2). It is a summary for the first interim test (22-2-18). Chapters 2 - 6, 8 from the book are discussed.

This extensive, but simply written summary of the book Consumer Behavior will lead you through the topics in a logical way and will help you to understand the topics being discussed. The summary is filled with illustrations that clarify the theories and models per chapter. By reading this summary only, there is no need to read the book in order for you to pass the exam. Good luck!
- Summary
- • 24 pages •
This extensive, but simply written summary of the book Consumer Behavior will lead you through the topics in a logical way and will help you to understand the topics being discussed. The summary is filled with illustrations that clarify the theories and models per chapter. By reading this summary only, there is no need to read the book in order for you to pass the exam. Good luck!

Following the course, this document explains key concept out of the lectures and course literature in a structured manner
- Study guide
- • 20 pages •
Following the course, this document explains key concept out of the lectures and course literature in a structured manner

This extensive, but simply written summary of the book Consumer Behavior will lead you through the topics in a logical way and will help you to understand the topics being discussed. The summary is filled with illustrations that clarify the theories and models per chapter. By reading this summary only, there is no need to read the book in order for you to pass the exam. Good luck!
- Summary
- • 24 pages •
This extensive, but simply written summary of the book Consumer Behavior will lead you through the topics in a logical way and will help you to understand the topics being discussed. The summary is filled with illustrations that clarify the theories and models per chapter. By reading this summary only, there is no need to read the book in order for you to pass the exam. Good luck!

English summary of Consumer behavior IMM second year 6th edition
- Summary
- • 98 pages •
English summary of Consumer behavior IMM second year 6th edition

The complete summary of chapters 2 to 6 8, for the first intermediate test of Consumer & Marketing. Clear summary with all concepts and models.
- Summary
- • 40 pages •
The complete summary of chapters 2 to 6 8, for the first intermediate test of Consumer & Marketing. Clear summary with all concepts and models.

This summary contains all the core material and core concepts for the Consumer & Marketing section of chapter 7.9 & 11 (intermediate test 2)
- Summary
- • 31 pages •
This summary contains all the core material and core concepts for the Consumer & Marketing section of chapter 7.9 & 11 (intermediate test 2)

This practice exam of the book "Consumer Behavior: Buying, Having, Being" by Solomon & Michael R, questions you about the most important topics of CH1 to CH8. The questions are formulated the same as can be expected during the exam and will help you learn about the most important topics. Meanwhile, the practice exam makes you aware of the silly differences that are hidden within the theories and models. Includes questions and answers.
- Exam (elaborations)
- • 8 pages •
This practice exam of the book "Consumer Behavior: Buying, Having, Being" by Solomon & Michael R, questions you about the most important topics of CH1 to CH8. The questions are formulated the same as can be expected during the exam and will help you learn about the most important topics. Meanwhile, the practice exam makes you aware of the silly differences that are hidden within the theories and models. Includes questions and answers.