PractccecxameConsumcreBchaviore–eByeSoloomone eiichacloe. e
CHe1,4,5,6,7,8e
1 Whicheofethcefololoowingestatcmcntseisetruc?e(A)eCostumcresatsfactonestandseforethceratoe
bctwccnethcecustomcr’sepcrccivcdebcncftseandethcirercsourccseuscdetoeobtainethosce
bcncftse(B)eComploctcloyesatsfcdecustomcrseofewhichethcecxpcricnccsearcecxcccdcdeande
whoesprcadeaepositvcewordeofemouthecanebcecalolocdeApostlocs e
A – Only statement A
B – Only statement B
C – Both statements
D – None of the statements
2 Customcrsethatehadeaencgatvcecxpcricncceandewhoesprcadencgatvceword-of-mouthecane
alosoebcecalolocd:e
A – Mercenaries
B – Hostages
C – Defectors
D – Terrorists
3 ThceiarkctngeConccptehasedcvcloopcdesincceagcs,ewhicheonceofethcefololoowingestatcmcntse
accordingetoethceiarkctngeConccpteisetruc?e(A)eThceproductoneconccptercprcscntsethce
situatonewhcrcinebuycrsearcemostloyeintcrcstcdeineloowepriccseandeavailoabiloityeofeaeproduct e
(B)eThceiarkctngeConccpteconsisteouteofescgmcntaton,etargctng,epositoningeande
dcvcloopingeaemarkctngemix e
A – Only statement A
B – Only statement B
C – Both statements
D – None of the statements
4 Thcrcearcetwoedifcrcntetypcseofeconsumingecnttcs,ewhicheofethcefololoowingetwoearceright?e
A – Personal consumers and social consumers
B – Social consumers and individual consumers
C – Organizatonal consumers and personal consumers
D – Individual consumers and Organizatonal consumers
5 Ineordcretoercscarchethcebchavioreofeconsumcrs,etwoemcthodoloogy’searcemaintaincdewhiche
arcepositvismeandeintcrprctvism eWhichecharactcristcsebcloowedocseNOTebcloongetoe
Intcrprctvism?e
A – Being objectve empirical
B – Tend to be qualitatve
C – Seek to fnd common paterns of operatve values, meanings and behavior
D – Tend to view each consumpton situaton as unique and unpredictable
6 ‘Whcneaecustomcreiseloitcraloloyeforccdetoemakceaepartculoarepurchasceoretakceaepartculoare
acton’ecanealosoebcecalolocd:e
A – Gibson’s choice
B – Henson’s choice
C – Hobson’s choice
D – Gibben’s choice
, 7. ThcrcearcethrccelocvcloseinethceConsumcreDccision-makingeProccss eWhichelocvcloebcloowercfcrse
toethcefololoowingecxploanaton:e‘Usualoloyeoccursewhcnepurchasingeaneupdatcdevcrsioneofethce
product eThceprcfcrcnccseforeaesclocctegroupeofebrandsehasenotebccnefuloloyecstabloishcdebyethce
consumcreyct’.
A – Extensive problem-solving
B – Limited problem-solving
C – Routnized response behavior
D – None of the above
8 Whcnespcakingeofethce‘cconomicemanethcory’ethcrcecanebcesaidethat:
A – The customer has a lot of experience with certain product categories
B – The customer mainly buys expensive products (in relaton to the compettors of these
products)
C – The customer only requires litle informaton in order to buy a product
D – The customer is aware of all product alternatves and is able to identfy the one that is
best
9 Whicheofethcefololoowingestatcmcntseisetruc?e(A)eThcrcearce4evicwsetowardseconsumcre
dccision-making:ecconomicevicw,epassivcevicw,ecmotonaloevicweandeaecognitvcevicw e(B)e
Consumcrsewitheaecognitvcevicwenotealowaysemakcepcrfcctedccisionsebuteactvcloyesccke
informatoneabouteaeproduct
A – Only A
B – Only B
C – Both
D – None
10 WhicheofethcefololoowingestatcmcntseisefalosceaccordingetoethceinputseofethceConsumcre
Dccisioneiakingemodclo?e(A)eThcesocioculoturaloeinputseofeaeconsumcrearcealowayse
commcrcialoloyeinfucnccdebyecxtcrnaloefrms e(B)eThcenccdeorerccognitoneforeaeproducteoccurs
duringethcedccision-makingeproccssewhcneaeconsumcreisefaccdewitheaeproblocm e
A – Only A
B – Only B
C – Both
D – None
CHe1,4,5,6,7,8e
1 Whicheofethcefololoowingestatcmcntseisetruc?e(A)eCostumcresatsfactonestandseforethceratoe
bctwccnethcecustomcr’sepcrccivcdebcncftseandethcirercsourccseuscdetoeobtainethosce
bcncftse(B)eComploctcloyesatsfcdecustomcrseofewhichethcecxpcricnccsearcecxcccdcdeande
whoesprcadeaepositvcewordeofemouthecanebcecalolocdeApostlocs e
A – Only statement A
B – Only statement B
C – Both statements
D – None of the statements
2 Customcrsethatehadeaencgatvcecxpcricncceandewhoesprcadencgatvceword-of-mouthecane
alosoebcecalolocd:e
A – Mercenaries
B – Hostages
C – Defectors
D – Terrorists
3 ThceiarkctngeConccptehasedcvcloopcdesincceagcs,ewhicheonceofethcefololoowingestatcmcntse
accordingetoethceiarkctngeConccpteisetruc?e(A)eThceproductoneconccptercprcscntsethce
situatonewhcrcinebuycrsearcemostloyeintcrcstcdeineloowepriccseandeavailoabiloityeofeaeproduct e
(B)eThceiarkctngeConccpteconsisteouteofescgmcntaton,etargctng,epositoningeande
dcvcloopingeaemarkctngemix e
A – Only statement A
B – Only statement B
C – Both statements
D – None of the statements
4 Thcrcearcetwoedifcrcntetypcseofeconsumingecnttcs,ewhicheofethcefololoowingetwoearceright?e
A – Personal consumers and social consumers
B – Social consumers and individual consumers
C – Organizatonal consumers and personal consumers
D – Individual consumers and Organizatonal consumers
5 Ineordcretoercscarchethcebchavioreofeconsumcrs,etwoemcthodoloogy’searcemaintaincdewhiche
arcepositvismeandeintcrprctvism eWhichecharactcristcsebcloowedocseNOTebcloongetoe
Intcrprctvism?e
A – Being objectve empirical
B – Tend to be qualitatve
C – Seek to fnd common paterns of operatve values, meanings and behavior
D – Tend to view each consumpton situaton as unique and unpredictable
6 ‘Whcneaecustomcreiseloitcraloloyeforccdetoemakceaepartculoarepurchasceoretakceaepartculoare
acton’ecanealosoebcecalolocd:e
A – Gibson’s choice
B – Henson’s choice
C – Hobson’s choice
D – Gibben’s choice
, 7. ThcrcearcethrccelocvcloseinethceConsumcreDccision-makingeProccss eWhichelocvcloebcloowercfcrse
toethcefololoowingecxploanaton:e‘Usualoloyeoccursewhcnepurchasingeaneupdatcdevcrsioneofethce
product eThceprcfcrcnccseforeaesclocctegroupeofebrandsehasenotebccnefuloloyecstabloishcdebyethce
consumcreyct’.
A – Extensive problem-solving
B – Limited problem-solving
C – Routnized response behavior
D – None of the above
8 Whcnespcakingeofethce‘cconomicemanethcory’ethcrcecanebcesaidethat:
A – The customer has a lot of experience with certain product categories
B – The customer mainly buys expensive products (in relaton to the compettors of these
products)
C – The customer only requires litle informaton in order to buy a product
D – The customer is aware of all product alternatves and is able to identfy the one that is
best
9 Whicheofethcefololoowingestatcmcntseisetruc?e(A)eThcrcearce4evicwsetowardseconsumcre
dccision-making:ecconomicevicw,epassivcevicw,ecmotonaloevicweandeaecognitvcevicw e(B)e
Consumcrsewitheaecognitvcevicwenotealowaysemakcepcrfcctedccisionsebuteactvcloyesccke
informatoneabouteaeproduct
A – Only A
B – Only B
C – Both
D – None
10 WhicheofethcefololoowingestatcmcntseisefalosceaccordingetoethceinputseofethceConsumcre
Dccisioneiakingemodclo?e(A)eThcesocioculoturaloeinputseofeaeconsumcrearcealowayse
commcrcialoloyeinfucnccdebyecxtcrnaloefrms e(B)eThcenccdeorerccognitoneforeaeproducteoccurs
duringethcedccision-makingeproccssewhcneaeconsumcreisefaccdewitheaeproblocm e
A – Only A
B – Only B
C – Both
D – None
