"WGU Exam Hub: Study Smarter, Pass Faster!

1. A retailer is advertising its new product line and has designed a campaign that includes social media advertising, print promotional pieces, online promotions, and a special product launch event. Which concept is the retailer using to promote its new product line? YOUR ANSWER Relationship selling Integrated marketing communications Buyer journey Marketing research 2. A salesperson wants to get to know a prospective customer by establishing ongoing communication to ensure current as well a...

Which generation of computing is associated with microprocessors? CORRECT -Fourth Generation Which computing generation is associated with the exclusive use of machine languages and punch cards? - CORRECT -First Generation Which computing is associated with the replacement of machine languages by assembly languages? - CORRECT -Second Which computing generation is associated with the first use of thousands of integrated circuits on a single silicon chip? - CORRECT Four...

Which individual is involved in the implementation of an information system according to the provided scenarios? Shania is creating a printed handbook of company policies for new employees. None of the above. Ahmad is installing new software to improve the ease of accessing the database. Ian is making updates to the company website to include the latest product information. 2. As a new sales manager, Edgar is studying the historical and current sales report numbers to determine the top three...

Financial Accounting D102 Unit 2 - The Primary Financial Statement Module 1 - The Balance Sheet Lesson 1 - Assets, Liabilities & Owners Equity Assets – Resources owned or controlled by a company that will provide PROBABLE future economic benefit. We say probable because few things are certain. Resources owned by a company Listed in order of their liquidity Two Types of Assets 1. Physical substance Cash Inventory PPE (Property, Plant, Equipment) 2. Non-Physical substance Stuff that has no ph...

Module 1 Q1: Discuss the 4 key objectives of a sales department, giving an example for each. 1. Generate customers and converting sales- trying to get a better conversion rate. 2. Retaining current customers-keeping good customer loyalty is key to a successful business. 3. Developing a sales forecast-they’re responsible for determining how much product can be sold during a specific period. 4. Ensuring product-Market fit: the degree to which a product satisfies a strong market demand. Q2: Def...

Module 1 Q1: Discuss the 4 key objectives of a sales department, giving an example for each. • Generating customers and converting sales—The main goal of a sales department is to produce sales. But this must be done efficiently and inexpensively. Sales departments should always be thinking about better conversion rates. For example, if Anika talks to 10 potential customers today and 2 of them buy the product, she was able to convert 20% of her customers. Thus, her conversion rate is 20%. Be...

PRE-ASSESSMENT: Attempt #1 Status: Not Passed 1. A salesperson wants to get to know a prospective customer by establishing ongoing communication to ensure current as well as future sales. Which sales approach is the salesperson using? YOUR ANSWER Transactional Relationship Adaptive Direct 2. A salesperson prepares for a customer meeting by reviewing the number of products the customer has purchased since the company started. The salesperson decides to open the conversation by reviewing how ...

What is the classification of accumulated depreciation on the balance sheet? Equity Contra asset Current liability Long-term liability 2. If a company purchased supplies on account for $1,200 and later paid off the account, what would be the journal entries for both transactions? Debit accounts payable $1,200; credit supplies $1,200 for the purchase, then debit cash $1,200; credit accounts payable $1,200 for the payment. Debit cash $1,200; credit supplies $1,200 for the purchase, then debit...

On July 2, 2014, Adele Company bought a trademark from Robert, Inc. for $2,750,000. An independent research company estimated that the remaining useful life of the trademark was 10 years. Its unamortized cost on Robert's books was $1,600,000. In Adele's 2014 income statement, what amount should be reported as amortization expense? $275,000. $137,500. $160,000. $80,000. 2. Describe the significance of trade secrets as intangible assets in accounting. Trade secrets are only relevant for t...

1. What is the formula for calculating the debt to asset ratio? total liabilities/total assets total assets/total liabilities total equity/total assets total liabilities/total equity 2. Norton Co. reports the following for the current year: Cash, $300; short- term investments, $500; accounts receivable, $1,000; inventory, $700; total current assets, $2,500; and total current liabilities, $1,000. Which of the following is true regarding the current ratio and the quick ratio? 2.5:...