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Tuvds

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27 items

Summary of 21 articles for Marketing & Innovation (1ZM11)

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This paper summarizes all 21 articles for the course Marketing & Innovation (1ZM11) for the Master Innovation Management at University of Technology Eindhoven in the year 2017-2018. It covers the following articles: 1. Arts, J. W., Frambach, R. T., & Bijmolt, T. H. (2011). Generalizations on consumer innovation adoption: a meta-analysis on drivers of intention and behavior. International Journal of Research in Marketing, 28(2), 134-144. 2. Chang, W., & Taylor, S. A. (2016). The effectiveness o...

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  • Summary
  •  • 49 pages • 
  • by tuvds • 
  • uploaded  31-03-2018
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Summary 0EM140 (Energy, Economy, and Society at TU/e)

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For the course Energy, Economy, and Society (0EM140), this summary describes all key material of the powerpoints, articles, Enron documentary, and guest lectures. It is a comprehensive summary that covers all information required for the exam at University of Technology Eindhoven

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  • Summary
  •  • 59 pages • 
  • by tuvds • 
  • uploaded  26-01-2018
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Summary in notes of everything for New Product Development

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$4.98
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For the course New Product Development (1ZM16) at Eindhoven University of Technology, I summarized all material in the form of handwritten notes. I scanned my HANDWRITTEN notes on my computer. For those who desperately seek a comprehensive summary for this course, this summary will do although it is handwritten.

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  • Summary
  •  • 44 pages • 
  • by tuvds • 
  • uploaded  23-01-2018
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Summary Entrepreneurial Marketing: an effectual approach

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This summary covers the whole book of "entrepreneurial marketing: an effectual approach" by Edwin J. Nijssen. From chapter 1 to 9, all theory is covered as well as the illustration in the powerpoints. BSN: 9781138712911. This summary is derived for the course 1ZM120, but it can be used for all courses with the book "entrepreneurial marketing: an effectual approach".

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  •  Book & Paket-Deal
  • Summary
  •  • 32 pages • 
  • by tuvds • 
  • uploaded  28-12-2017
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Summary journal articles Human Aspects of Innovation (1JM06)

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This summary covers 13 journal articles for the course Human Aspects of Innovation (1JM06) for the Master Program Innovation Management at Eindhoven University of Technology. Including: Amabile, T.M. (1998). How to kill creativity. Harvard Business Review. De Dreu, C.K.W., Nijstad, B.A., & Baas, M. (2010). Creativity in Individuals and Groups: Basic Principles with Practical Implications. Thompson, L. (2003). Improving the creativity of organizational work groups. Academy of Management Execu...

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  • Summary
  •  • 33 pages • 
  • by tuvds • 
  • uploaded  01-11-2017
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Summary 1ZM31 Multivariate Data Analysis by Hair

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$7.21
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Comprehensive summary of the book Multivariate Data Analysis by Hair et al. (2010. It covers chapter 1, 2, 3, 4, 6, 11, 12, and 13, which involve introduction, data analysis, exploratory factor analysis, multiple regression analysis, logistic regression analysis, confirmatory factor analysis, and structural equation modeling. This summary was derives for the course 1ZM31 at University of Technology Eindhoven. However, the summary is generalizable for all courses within or outside of University o...

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  •  Book
  • Summary
  •  • 57 pages • 
  • by tuvds • 
  • uploaded  01-11-2017
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Methodology for IE Research bundel

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$4.98
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Speciaal voor het vak Methodology for IE Research (1ZV00) een bundel van zowel het boek Problem Solving in organizations door Van Aken als Business Research Methods door Boris Blumberg.

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  • Package deal
  •  • 2 items • 
  • by tuvds • 
  • uploaded  10-01-2017
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