Foundations of Marketing notes (1st edition)

Elaborate summary of the book Foundations of Marketing 5th edition. Can be used for the course Marketing for the second year (first module, called module 5) of the program International Business Administration at the University of Twente. Contains chapters 1, 3 (excluding buying decision-making process (B2B), 5 (excluding organizational segmentation criteria), 6 to 8, 9 (excluding personal selling and sales management) en 10 to 11. Can also be used for other studies at other universities with ...

Elaborate summary of the book Foundations of Marketing 5th edition. Can be used for the course Marketing for the second year (first module, called module 5) of the program International Business Administration at the University of Twente. Contains chapters 1, 3 (excluding buying decision-making process (B2B), 5 (excluding organizational segmentation criteria), 6 to 8, 9 (excluding personal selling and sales management) en 10 to 11. Can also be used for other studies at other universities with ...

Summary Introduction to Business Studies 2: 'Fundamentals of Marketing'

For the box 1ZAEUA0, a comprehensive summary that is easy to read. The chapters are indicated with colors and important concepts. Summary deals with Chapters 1 through 12 of the book Foundations of Marketing by John Fahy. For the course 1ZAEUA0, a comprehensive and easily readable summary of the 300-page book Foundations of Marketing, including all important models, theories, and figures. Summary of chapter 1 to 12.