A summary of the following articles, which are mandatory to study for the exam:

- Bryan, C. J., Tipton, E., & Yeager, D. S. (2021). Behavioural science is unlikely to change the world without a

heterogeneity revolution. Nature Human Behaviour, 5, 980-989

- Braga L.D., Tardin M.G., Grinstein A. & Perin M (2024). The Effectiveness of Corporate Activism: A Meta-Analysis..4

- Chater, N., & Loewenstein, G. (2023). The i-frame and the s-frame: How focusing on individual-level solutions has led

be...
Leadership Mobilizing People summary of all the mendatory articles
Marketing Strategy Mandatory Articles Summary
Leadership Mobilizing People summary of all the mendatory articles