Nadezhdakitanova
Sur cette page, vous trouverez tous les documents, offres groupées et cartes mémoire flash proposés par le vendeur nadezhdakitanova.
- 7
- 0
- 1
Community
- Abonnés
- Abbonements
8 éléments
DACIA - A STORY OF SUCCESS ON INTERNATIONAL MARKETS COMPARATIVE ANALYSIS BETWEEN ROMANIA AND UNITED KINGDOM
Yet just a machine, the purchase of a car had become more an emotional purchase, than a rational one. The automotive industry is known for its complex business relationships, industry rivalry and dynamic environment. This report examines how a very “rational” brand, with the main scope of providing nothing, but the “bare necessities”, managed to succeed in the competitive UK market. The first part of this report discusses the company’s macro and microenvironment by comparing the domest...
- Book
- Cas
- • 26 pages •
Yet just a machine, the purchase of a car had become more an emotional purchase, than a rational one. The automotive industry is known for its complex business relationships, industry rivalry and dynamic environment. This report examines how a very “rational” brand, with the main scope of providing nothing, but the “bare necessities”, managed to succeed in the competitive UK market. The first part of this report discusses the company’s macro and microenvironment by comparing the domest...
JOHNSON & JOHNSON - FINANCIAL PERFORMANCE EVALUATION
Johnson & Johnson - financial ratios analysis, balance sheet & income statement, payback period, accounting rate of return, Net Present Value
- Cas
- • 12 pages •
Johnson & Johnson - financial ratios analysis, balance sheet & income statement, payback period, accounting rate of return, Net Present Value
Estee Lauder Marketing analysis
Case studies
- Pack
- • 2 éléments •
Case studies
MAX: KICKSTARTING LAST-MILE LOGISTICS IN LAGOS CASE STUDY ANALYSIS
The growth of eCommerce on the African continent over the past few years has created a business opportunity for another sector – fulfilment logistics. Metro Africa Xpress (MAX) is a Nigerian start-up with a mission to bring economic growth for the people of Nigeria and Africa and to revolutionize the way business is done across the continent. Relying highly on technology, MAX is putting a focus on creating added value by its operations for employees, customers and the society in general. Durin...
- Book
- Cas
- • 21 pages •
The growth of eCommerce on the African continent over the past few years has created a business opportunity for another sector – fulfilment logistics. Metro Africa Xpress (MAX) is a Nigerian start-up with a mission to bring economic growth for the people of Nigeria and Africa and to revolutionize the way business is done across the continent. Relying highly on technology, MAX is putting a focus on creating added value by its operations for employees, customers and the society in general. Durin...
THE ROLE OF DIGITAL MARKETING IN THE COSMETICS SURGERY INDUSTRY. CRITICAL ANALYSIS OF LONDON BRIDGE PLASTIC SURGERY & AESTHETICS CLINIC’S DIGITAL STRATEGY. RECOMMENDATIONS
Plastic surgery procedures have always been a controversial topic, attracting public interest. With economic growth and the shift in lifestyle, plastic surgery has become more affordable and has become a trend in developed countries. The digitalization of businesses and the society, in general, has created lots of strategic possibilities although, at the same time, improper use of these digital assets could create a threat and be a weakness from which competitors with better digital strategy cou...
- Autre
- • 21 pages •
Plastic surgery procedures have always been a controversial topic, attracting public interest. With economic growth and the shift in lifestyle, plastic surgery has become more affordable and has become a trend in developed countries. The digitalization of businesses and the society, in general, has created lots of strategic possibilities although, at the same time, improper use of these digital assets could create a threat and be a weakness from which competitors with better digital strategy cou...
Critique and analyse how Artificial Intelligence is transforming the future of Digital Marketing for the 21st century business organizations.
Artificial Intelligence (AI) is becoming part of everyday life. AI is growing fast and it's transforming both businesses and customer experiences.It has become an integral part of every digital experience – internet queries, online shopping, recommendations. AI-based technology is a helpful resource for digital marketers too, as it helps them get to know their customers better, create the right message and get it through using the right channel. AI allows gathering and analyzing customer beh...
- Autre
- • 3 pages •
Artificial Intelligence (AI) is becoming part of everyday life. AI is growing fast and it's transforming both businesses and customer experiences.It has become an integral part of every digital experience – internet queries, online shopping, recommendations. AI-based technology is a helpful resource for digital marketers too, as it helps them get to know their customers better, create the right message and get it through using the right channel. AI allows gathering and analyzing customer beh...
ESTEE LAUDER. ENVIRONMENTAL MARKETING ANALYSIS AND MARKETING PROSPECTS
The conducted situational analysis of Estee Lauder suggests that by its brand acquisition strategy it has succeeded to expand globally and gain its position in the top 3 of the biggest cosmetic companies. Although the beauty industry is very dynamic and competitive, Estee Lauder keeps up with its competitors by focusing on product and business innovation. EL has positioned itself on the market as a luxurious and high-quality beauty brand. By marketing segmentation, it adapts its marketing mix to...
- Book & Paket-Deal
- Cas
- • 13 pages •
The conducted situational analysis of Estee Lauder suggests that by its brand acquisition strategy it has succeeded to expand globally and gain its position in the top 3 of the biggest cosmetic companies. Although the beauty industry is very dynamic and competitive, Estee Lauder keeps up with its competitors by focusing on product and business innovation. EL has positioned itself on the market as a luxurious and high-quality beauty brand. By marketing segmentation, it adapts its marketing mix to...
INCREASING CUSTOMER ENGAGEMENT IN THE COSMETICS INDUSTRY. THE EXAMPLE OF ESTEE LAUDER COMPANIES
The information era has changed daily life and shopping. Companies seek a multilevel approach to communicate with their customers and focus is moved to digital channels. Although nowadays it is easier for companies to connect with a customer, it is much harder to continuously keep them engaged. The first chapters analyse Estee Lauder's marketing communications strategy and discuss prospects for the company. Engaging modern shoppers requires a customer-centred approach, focusing on various key e...
- Book & Paket-Deal
- Cas
- • 17 pages •
The information era has changed daily life and shopping. Companies seek a multilevel approach to communicate with their customers and focus is moved to digital channels. Although nowadays it is easier for companies to connect with a customer, it is much harder to continuously keep them engaged. The first chapters analyse Estee Lauder's marketing communications strategy and discuss prospects for the company. Engaging modern shoppers requires a customer-centred approach, focusing on various key e...