Mstudygenius

Study guide for Theories of Marketing (6314M0185Y) at Universiteit van Amsterdam, includes ALL articles, covering the evolution of marketing thought from the marketing concept through to distributed networks and innovation-driven strategies. Topics include market orientation, customer experience management, the V1-V4 framework, and strategy formation using the 5 Cs STP 4 Ps model, with sources from Dolan, Narver & Slater, Homburg, and Achrol & Kotler and the rest of the articles. Essential resou...

Complete, easy-to-understand notes for Consumer Behavior. Covers all lectures, articles, theories, models, and exam-relevant concepts with clear explanations and examples from the lecture and Q&A sessions.

Complete lecture notes of Risk and Health Communication (slides), professors notes and annotations, tables, studies and examples

Providing an in-depth recollection of the lectures material, form professors' notes, quotes and book Social Science and Historical Perspectives.

Complete lecture notes [1-12], including guest lecture Year 2022-2023.